The allure of direct to consumer is the possibility of cutting out the middleman and expanding margins; if you don’t sell to wholesalers at discount, you can keep more of the profit for yourself.
Leaders in the marketing and VC communities discuss the rise & fall of the ‘grow at all costs’ mindset and review the strategies actually leading to sustained growth and investment.
A Q&A From The Lead Innovation Summit with Juan Meija, Managing Director at Brightower, and Christopher Jones, Managing Partner of Markacy. Both industry experts sat down to discuss retention and acquisition strategies for today’s leading brands. Here’s a brief transcript of the conversation. Question 1: (Juan Meija (Managing Director at […]
By: Matt Crider – Strategy Director @ Markacy In an era marked by extraordinary innovation and boundless human potential, Artificial Intelligence (AI) has emerged as a pivotal force shaping our ever-evolving civilization. Its incredible capabilities have ignited a sense of promise and opened up new possibilities for transforming our world […]
In this article, we explore the history of the search engine landscape, from Google’s reign to emerging competitive threats, government pressure, and new technologies that may change the future of search. As Google faces increasing competition from Amazon, Apple, DuckDuckGo, Microsoft, and more, we delve into the key players, their market share, and potential to dominate search.
It goes without saying, no one was planning for a pandemic in 2020; especially not retailers who had just closed the books on a profitable 2019 holiday season. According to the National Retail Federation, a 14.6% lift in online sales had many feeling optimistic and doubling down on digital in the new year.