DTC business models have fundamentally changed how brands, agencies, and marketers interact, and this has only been accelerated by the pandemic.
With companies flooding into the e-commerce channel during the pandemic and many traditional off-shore supply chains experiencing disruptions, many DTC companies continue to see costs rise in 2022.
Personally, we at Markacy like to lead our growth strategy with financial analysis and then apply tactics where necessary. That’s because we’ve realized that these other parts simply can’t go unignored anymore.
Given that ad personalization is the cornerstone of the Facebook Ad Platform, opt-outs threaten to diminish the quality of the data pool and undermine a distinct competitive advantage.
Personally, we at Markacy like to lead our growth strategy with financial analysis and then apply tactics where necessary. That’s because we’ve realized that these other parts simply can’t go unignored anymore.
The worldwide changes in privacy regulation have put most marketers on alert and many are asking themselves how they’ll manage customer data without third-party cookies.
Since marketers will no longer be able to rely on third-party data, they’ll need to start building real relationships with their consumers and a foundation of first-party data to succeed.
With the COVID pandemic coming under some semblance of control, companies have been taking notice, with marketers expected to spend 15 percent more on advertising than they did last year, according to the Wall Street Journal.
By the time December rolls around each year, most retailers have exhausted their promotional playbooks, having focused a significant share of their year-end resources on Black Friday sales. This is especially true in the age of COVID, with rumors of recession echoing the hall, many believe that BFCM may be the last shot at real volume. We advise our clients otherwise.
For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue. Black Friday, Cyber Monday and Holiday shopping societal triggers help boost demand and conversion rate during these periods. November and December are typically the highest E-Commerce revenue months for many discretionary sectors such as fashion, beauty, personal care, electronics, etc.
For too long, leadership teams have mentally separated “branding” from “marketing” as two different or efforts. Oftentimes managed by separate people. Unfortunately, brands that do this suffocate their ability to expand new and existing channels, because they miss out on valuable marketing data that can inform their creative decisions and testing strategies.
Big news from Apple this week as they begin releasing highly-anticipated iOS 14.5 updates. Labeled as a huge win for privacy advocates and consumers, many eCommerce brands and marketers have been bracing for months, fearing significant impacts to ad targeting & conversion.
If you’re running a direct-to-consumer (DTC) brand, there’s no getting around it. Love it or hate it, Facebook needs to be part of your marketing-tactic arsenal. When done right, however, Facebook is one of the most cost-efficient ways to acquire new customers and tell your story to potential customers. It’s also not going anywhere.