Direct mail marketing is a tried and true strategy that businesses have used to correspond with their customers for decades. While a “snail-mail” campaign may seem counterintuitive in the current age of email and social media, direct mail marketing can be an extremely valuable tool for eCommerce brands in particular. It’s a low-cost solution that can help you get your brand in front of a target audience to make a lasting impression.
You may have heard of Google’s new automated campaigns feature, titled “Performance Max.” With minimal set up required, and much of the complication stripped away from having to set up multiple Google campaigns, there seems to be a lot of promise and potential with this new type of campaign. But […]
In 2005 you might have been in college, or maybe you were in high school, excited to finally have a Facebook account. Of course, in 2005 you might have been in the early stages of your career, BlackBerry in hand. Whatever you were doing, you were using the internet for […]
It goes without saying, no one was planning for a pandemic in 2020; especially not retailers who had just closed the books on a profitable 2019 holiday season. According to the National Retail Federation, a 14.6% lift in online sales had many feeling optimistic and doubling down on digital in the new year.
Given that ad personalization is the cornerstone of the Facebook Ad Platform, opt-outs threaten to diminish the quality of the data pool and undermine a distinct competitive advantage.
For too long, leadership teams have mentally separated “branding” from “marketing” as two different or efforts. Oftentimes managed by separate people. Unfortunately, brands that do this suffocate their ability to expand new and existing channels, because they miss out on valuable marketing data that can inform their creative decisions and testing strategies.
Online marketplaces like Amazon, Walmart and Target are investing heavily in their online and logistics infrastructure to acquire more online consumer spend. Digital brands that are balancing .com and broader marketplace investments are winning and acquiring more customers.
No question, 2020 was a juggernaut year for direct-to-consumer (DTC) marketing. Prior to the pandemic, many brands had planned modest DTC investments, but following COVID, and a cascade of worldwide lockdowns, retailers were compelled to innovate on the fly. According to Microsoft CEO, Satya Nadella, their analysts observed “two years’ worth of digital transformation in two months.”
If you’re running a direct-to-consumer (DTC) brand, there’s no getting around it. Love it or hate it, Facebook needs to be part of your marketing-tactic arsenal. When done right, however, Facebook is one of the most cost-efficient ways to acquire new customers and tell your story to potential customers. It’s also not going anywhere.