Markacy partners with Diggs to accelerate retention and lifecycle marketing, optimize online conversion rate, and maximize brand growth.
More comfortable, more ergonomic pet products.
Diggs is a leading innovator in the pet products industry. Markacy partnered with Diggs to drive revenue objectives and maximize brand growth across e-commerce and marketplace channels.
What We Did
» Paid Acquisition Media Strategy
» Creative Production
» Email Channel Strategy
» Reporting & Analytics
Created cross-platform marketing strategy, managed new acquisition & remarketing platforms, and optimized core paid channel metrics including ROAS, CAC & AOV. Increased paid social ROAS by 100% over three months, resulting in 60% growth in top-line revenue and 60% improvement in ratio of marketing spend to total revenue.
Worked with a team of multidisciplinary thinkers, artists, and producers to produce cross-channel content through creative concepting, live-action production, photo & art production, and motion animation.
Email Channel Strategy
Launched a retention & lifecycle marketing strategy to drive customer LTV through behavioral emails and seasonal campaigns.
Increased Email Channel Revenue
Growth in Top Line Revenue
“Markacy’s approach is different from any of the other agencies I’ve worked with. They brought a top-down, strategic approach to our growth by analyzing our most critical business objectives and created marketing initiatives specifically designed to meet P&L targets. For example, they identified a creative performance gap on Facebook for interest-based video assets and produceda campaign that is driving significant performance improvements for our business.” Founder