Diggs - Markacy

Diggs

Markacy partners with Diggs to accelerate retention and lifecycle marketing, optimize online conversion rate, and maximize brand growth.

More comfortable, more ergonomic pet products.

Diggs is a leading innovator in the pet products industry. Markacy partnered with Diggs to drive revenue objectives and maximize brand growth across e-commerce and marketplace channels.

What We Did

»  Paid Acquisition Media Strategy
»  Creative Production
»  Email Channel Strategy
»  Reporting & Analytics

Paid Media
Acquisition Strategy

Created cross-platform marketing strategy, managed new acquisition & remarketing platforms, and optimized core paid channel metrics including ROAS, CAC & AOV. Increased paid social ROAS by 100% over three months, resulting in 60% growth in top-line revenue and 60% improvement in ratio of marketing spend to total revenue.

Creative Production

Worked with a team of multidisciplinary thinkers, artists, and producers to produce cross-channel content through creative concepting, live-action production, photo & art production, and motion animation.

Email Channel Strategy

Launched a retention & lifecycle marketing strategy to drive customer LTV through behavioral emails and seasonal campaigns.

70%

Increased Email Channel Revenue

60%

Growth in Top Line Revenue

“Markacy’s approach is different from any of the other agencies I’ve worked with. They brought a top-down, strategic approach to our growth by analyzing our most critical business objectives and created marketing initiatives specifically designed to meet P&L targets. For example, they identified a creative performance gap on Facebook for interest-based video assets and produceda campaign that is driving significant performance improvements for our business.” Zel Crampton Founder