Oars + Alps - Markacy

Oars + Alps

Markacy partnered with Oars + Alps to support e-commerce optimizations, implement a growth methodology and scale revenue across paid and organic channels.

Natural skincare with powerful results.

Oars + Alps is a disruptive consumer brand focused on providing premium skincare products that deliver powerful results. Markacy partnered with Oars + Alps to support e-commerce optimizations, implement a growth methodology and scale revenue across paid and organic channels.

What We Did

»  Paid Media Acquisition Strategy
»  Growth & Marketing Strategy
»  Conversion Rate Optimization
»  Email Marketing Strategy

Paid Media
Acquisition Strategy

Developed cross-platform marketing strategy, stood up new acquisition & remarketing platforms, and optimized core paid channel metrics including ROAS, CAC & AOV.

Growth & Marketing Strategy

Our team led ongoing growth experiments – backed by empirical data – that were focused on optimizing customer and product funnels. We identified factors correlated with growth in an effort to deliver sustainable revenue lift. Our initial efforts improved online conversion by 45% and AOV by 27%.

Conversion Rate Optimization

Implemented an on-site CRO strategy to minimize intra-funnel friction & abandonment, increase cross-channel conversion & maximize AOV.

Email Marketing Strategy

Reviewed and audited all automation flows to map out a holistic email marketing strategy across the customer lifecycle.

59x

Increase in ROAS

95%

Increase in MER

22%

Increase in Toppling Revenue YoY

“Markacy has always acted as a true partner focused on our bottom line. The rigor they bring to our relationship has been refreshing – I couldn’t be more thrilled” Laura Cox CMO