Markacy partners with Barefoot Scientist to accelerate new customer acquisition and revenue growth on Shopify.
Barefoot Scientist
Full line foot care brand.
Barefoot Scientist is a leading brand in the fast-growing personal care space focused on helping customers have healthier and happier feet. Markacy partnered with Barefoot Scientist to accelerate new customer acquisition and retention objectives via an integrated media and
growth strategy.
What We Did
Paid Media Acquisition Strategy
Creative Advisory & Production
+400%
Increase in Email List Growth
+475%
Shopify Revenue Growth
Paid Media Acquisition Strategy
Optimized Facebook and Google Advertising as well as tested expansion channels including YouTube, Podcasts, Direct Mail, Snapchat, TikTok, and Pinterest. The result was a 475% increase in revenue during 2020 and improved revenue per impression over 12 month by 100%+.
Email Channel Strategy
Launched a holistic email marketing strategy including both campaigns and automations resulting in 400% email list growth.
CRO & SEO Strategy
We optimized the website funnel to improve core key performance indicators such as AOV and revamped the technical SEO architecture to drive sustained growth for the brand.
