Markacy partnered with Droplette to support the brand’s launch from November 2020 through 2021, with a focus on driving revenue growth, customer acquisition, and building the foundational direct-to-consumer infrastructure, including Shopify and Klaviyo.
Droplette
The world’s first smart skincare device.
Droplette delivers ingredients deep into the skin through a powerful yet gentle micro-mist technology. Markacy partnered with Droplette to support the brand’s launch from November 2020 through 2021, focusing on revenue growth, customer acquisition, and building the foundational direct-to-consumer infrastructure, including Shopify and Klaviyo.
What We Did
Paid Media Acquisition Strategy
CRM (Email & SMS) Strategy & Execution
CRO Strategy
Financial & Media Modeling
+1,500%
Increase in Monthly Email Revenue Over 9 Months
+1,700%
Increase in Email List Growth Over 9 Months
+$1.2M
Monthly Recurring Revenue Within 11 Months
Paid Media Acquisition Strategy
Markacy partnered with Droplette to support the brand's initial paid media launch in November 2020. With a focus on revenue growth and customer acquisition, we developed a strategy centered on core media channels. On Meta, we optimized audience targeting, creative development, lead generation, and white-label advertising. On Google, we built a go-to-market non-brand keyword strategy while expanding Shopping, Display, and Discovery campaigns. These initiatives increased media conversion rates by 115% from Q1 to Q2 while reducing CAC by 13%.
CRM Advisory & Execution
Markacy helped Droplette implement Klaviyo and build a best-in-class CRM program across Email & SMS. We developed and launched foundational automation flows, including welcome, browse abandonment, cart abandonment, post-purchase, win-back, subscription, and inactive-user journeys. Through improved audience segmentation, campaign cadence, and accelerated email list growth, email revenue grew to contribute 10–20% of total revenue.
CRO Strategy
Markacy identified opportunities to improve conversion rate optimization (CRO) by reducing friction throughout the customer journey. We optimized the checkout experience, improved product display pages (PDPs), and increased overall site speed and performance. These on-site improvements reduced funnel friction and cart abandonment, ultimately increasing on-site conversion rate by 40%.
