— WHAT WE DO

We Deliver Financial Results.

EXPLORE CASE STUDIES

Markacy is a digital strategy firm with expertise in finance, media, strategic planning, and marketing operations.

We help Direct-to-Consumer (DTC) brands maximize the returns from their marketing investments.

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A Strategic Partnership Focused on Growth

We partner with leadership teams to develop cross-channel digital strategies aligned to core growth KPIs. We help our clients meet marketing benchmarks, drive sustained revenue growth, and achieve digital transformation.

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Incubation

Launch & Early Stage

Growth Strategy

Channel Fit Analysis

Brand Development

Email Automation

Paid Search & Social

Conversion Optimization

Acceleration

Growing D2C Brands

Lifecycle Marketing

Cross-Channel Media

Full-Funnel Analysis

Website Optimization

Customer Retention

Creative Production

Transformation

Expanding Enterprise

Business Intelligence

Wholesale / Retail Expansion

Search Optimization

Cohort Analysis

Loyalty Programs

Integrated Media

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Hobo Bags: Growth Acceleration

10x

Return on Ad Spend (ROAS)

We partnered with Hobo Bags to help scale e-commerce revenue and achieved 300%+ revenue growth and ROAS of 10X + in 18 months.

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A Track Record for Client Success

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Health & Beauty
Oars + Alps
Food, Beverage, & Pet
Mosaic
Fashion, Apparel, & Home
Hobo
Food, Beverage, & Pet
Diggs
Health & Beauty
Barefoot Scientist
Fashion, Apparel, & Home
KJUS
Entertainment
ToneWoodAmp
Food, Beverage, & Pet
PetPlate
Food, Beverage, & Pet
Serenity Kids
Health & Beauty
Mother Dirt
Fashion, Apparel, & Home
Ettitude
Health & Beauty
HelloAva
Health & Beauty
Carpe
About Oars + Alps
Markacy partnered with Oars + Alps to support e-commerce optimization and scale revenue across paid and organic channels.
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About Mosaic
Markacy partnered with Mosaic to deploy a cross-channel marketing strategy focused on increased new customers within defined CAC guardrails.
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About Hobo
Markacy partnered with Hobo’s founding team and executive leadership to drive e-commerce growth initiatives, paid media marketing strategy, and creative production.
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About Diggs
Markacy partnered with Diggs to drive revenue objectives and maximize brand growth across e-commerce and marketplace channels.
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About Barefoot Scientist
Markacy partnered with Barefoot Scientist to accelerate new customer acquisition and retention objectives via an integrated media and growth strategy.
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About KJUS
Our team partnered with KJUS to optimize existing campaigns while identifying and executing the expansion of new acquisition channels that fit within marketing efficiency guardrails.
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About ToneWoodAmp
We partnered with ToneWoodAmp to implement a cross-channel media strategy; enabling us to identify unexpected value by tapping into international revenue streams.
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About PetPlate
Markacy partnered with PetPlate to accelerate new customer acquisition and maximize overall brand lifetime value via an integrated marketing strategy.
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About Serenity Kids
Markacy partnered with Serenity Kids to develop a CRO strategy which ultimately increased on-site conversion rate by 40%.
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About Mother Dirt
Markacy partnered with Mother Dirt’s leadership team to maximize customer retention through a robust subscription and CRM strategy and drive conversion rate optimization.
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About Ettitude
Markacy partnered with Ettitude to optimize its site-side experience, scale CRM revenue, and implement a cross-channel paid media strategy.
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About HelloAva
Markacy partnered closely with HelloAva’s leadership team to support e-commerce optimizations and execute a cross-channel growth strategy.
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About Carpe
Markacy partnered with Carpe’s leadership team and Head of Growth to drive strategic lifecycle marketing initiatives.
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Enduring Relationships, Shaped by Results.

We are deeply invested in the success of our partners and integrate closely with client teams to ensure a shared mission.

I consider Markacy part of my leadership team vs. the dozens of other marketing vendors I have worked with over the years.

CEO, David Brewer

Markacy has always acted as a true partner focused on our bottom line. The rigor they bring to our relationship has been refreshing – I couldn’t be more thrilled.

CMO, Laura Cox

Markacy has provided exceptional support in boosting our conversion rate, leading to more revenue for the brand, as well as supporting critical functions...

CEO, Gertrude Allen

Amazing Clients

Our team brings deep expertise in e-commerce and has experience helping brands across numerous sectors drive marketing performance.

OA
HOBO
Tamara Mellon
PetPlate
Ettitude
Mosaic
Barefoot
ProperGood
PiperWai
UnitedSodas
MotherDirt
Serenity
Sundays
Diggs
RicherPoorer
Droplette
Carpe
Kinship
BloomingTables
KJUS
Careisma
Willow
Tonewood
SAV

Executive-level Insights to e-Commerce Trends

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E-Commerce Playbook for Startups

We’ve been thinking a lot about how today’s e-commerce brands can win... tomorrow. With e-commerce continuing…

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May26
Digital Digest: Post-Pandemic Ad Spending

With the COVID pandemic coming under some semblance of control, companies have been taking notice, with…

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May03
Marketer’s Guide to Performance Max

You may have heard of Google’s new automated campaigns feature, titled “Performance Max.” With minimal set…

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Aug03
Are You Ready to Transition to Google Analytics 4?

In 2005 you might have been in college, or maybe you were in high school, excited…

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Jul07
The Impacts of Changing Agency Models

DTC business models have fundamentally changed how brands, agencies, and marketers interact, and this has only…

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Sep27
Why DTC Costs Are On The Rise

With companies flooding into the e-commerce channel during the pandemic and many traditional off-shore supply chains…

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Aug18
Retail Rebound: How Brands Can Leverage Digital Transformation to Survive 2022

It goes without saying, no one was planning for a pandemic in 2020; especially not retailers…

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Jul20
How Amazon Marketplace Impacts Brands and Marketers

Personally, we at Markacy like to lead our growth strategy with financial analysis and then apply…

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Jul12
The Actual Cost of Not Using a Unified Commerce Platform

Personally, we at Markacy like to lead our growth strategy with financial analysis and then apply…

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Jun28
What’s the Deal With Cookies Right Now?

The worldwide changes in privacy regulation have put most marketers on alert and many are asking…

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Jun15
How Will the Apple iOS Update Impact Facebook Ads?

Given that ad personalization is the cornerstone of the Facebook Ad Platform, opt-outs threaten to diminish…

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Jun07
The Creative Marketing Cocktail

For too long, leadership teams have mentally separated “branding” from “marketing” as two different or efforts.…

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May23
Media Efficiency + MER: A Better Measure for Marketers

One of the most common mistakes marketing professionals make is basing media spend on audience cost;…

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Apr26
E-Commerce Trends to Watch in 2022

Online marketplaces like Amazon, Walmart and Target are investing heavily in their online and logistics infrastructure…

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Apr23
5 Growth Strategies for Google Ads [2022 Edition]

No question, 2020 was a juggernaut year for direct-to-consumer (DTC) marketing. Prior to the pandemic, many…

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Mar13
A Profitable Holiday Paradox: The Fifth Quarter

By the time December rolls around each year, most retailers have exhausted their promotional playbooks, having…

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Dec19
Holiday E-Commerce Playbook

For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue.…

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Oct26
The 4 Pillars of Influencer Marketing

The goals of influencer marketing run the gamut. Obviously the end goal is to drive sales…

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Jun11
Will Facebook Performance Suffer in the Wake of iOS 14?

Big news from Apple this week as they begin releasing highly-anticipated iOS 14.5 updates. Labeled as…

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Apr23
Next Up: AI-Adaptive Facebook Ad Strategies

If you’re running a direct-to-consumer (DTC) brand, there’s no getting around it. Love it or hate…

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Apr22
Black Swan: Coronavirus And Marketing Strategy

A black swan is a term famously coined by author and statistician Nassim Nicholas Taleb in…

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Mar16
Warby Parker: Customer Experience Spotlight

Warby Parker was first launched in 2010 as the team finished up their graduate degrees. Warby…

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Sep17

Let’s Talk Shop.

We call New York our home but have sourced talent from all over the United States and have satellite offices in Boston and Los Angeles.

Partnerships & General Inquiries:
info@markacy.com

 

Markacy NYC
325 Hudson Street, 4th Floor
New York, NY 10013
201-350-7542