We help brands optimize the financial results of their marketing investments.
We help brands
optimize the financial
results of their
marketing investments.
Client results are our #1 metric.
We are creating the marketing agency of the future.
“It’s refreshing working with an agency like Markacy that understands Finance. They go in-depth on financial modeling and bridging the gap between our revenue goals and media and marketing investments.”
- Bryant Knight
COO, MALBON
“Markacy ended up becoming our agency of record, and their approach has been really refreshing. They have been a great partner for us and we have increased profit per media dollar exponentially. I am excited about the journey ahead.”
- Lauren Bush Lauren
Founder, FEED Projects
“One of the keys to entrepreneurship and growing a fashion brand is finding people you can trust to manage different aspects of your business. Markacy has consistently brought me energy and a clear focus on our P&L.”
- Mickey Ashmore
Founder, Sabah
Turn your marketing function into a profit center.
Our Finance Based Marketing approach helps brands better connect acquisition, retention, creative and other marketing efforts to P&L objectives.
Financial Modeling
We understand our clients’ financial forecasts and core KPIs to better manage marketing’s contribution to the P&L.
Rapid Testing
We take an AI-based approach to maximizing creative production through accelerated testing strategies.
Digital & Advertising Expertise
We have deep expertise in online & offline media and act as a fiduciary to achieve the optimal ROI.
Analytics & Measurement
Our proprietary Gather analytics system ensures clients have access to reliable data insights in real-time.
We add capacity across the marketing funnel.
Consulting
We advise Chief Marketing Officers, Chief Digital Officers, Private Equity and Venture Capital firms on critical digital focus areas.
Creative
We help our clients maximize their creative budgets by leveraging platform best practices, rapid creative testing and engagement analytics.
Meet some of our team.
MANAGING PARTNER
Tucker Matheson
Growth Marketing
Rachel Hanchera
VP, Advertising
Chris Rigas
Sr. Designer, Creative
Bari Schwartz
Managing Partner
Chris Jones
Growth Marketing
Kate Holliday
MD, Advertising
Jonathan Mendez
Strategy Director
Matt Crider
CMO & Executive insights from the front lines.
FAQ.
Markacy is a marketing agency that specializes in helping B2C and B2B clients turn marketing into a profit center. Our Finance Based Marketing approach leverages marketing best practices, analytics, creative testing and financial modeling to ensure our client’s media and marketing programs are aligned with P&L forecasts and business strategy.
We look at our clients’ marketing problems from their lens. We have a very close dialogue with our clients on financial forecasts, inventory, margin implications, scenario planning and overall business strategy. This enables us to look holistically at how to best align media and marketing capital and tactics to growth and business objectives. Our ability to understand customer and performance data and trends helps us quickly action acquisition and retention strategies that drive client results.
For our advertising services, our standard engagements are a minimum monthly retainer with a tiered percentage of spend model built in.
Our consulting and creative services are typically fixed fee engagements with term payment options built off of scope, hours and other engagement costs.
All of our service contracts also provide access to the entire agency through a blended hourly rate for ad-hoc initiatives or capacity requirements.
We also work with clients to define performance arrangements where Markacy can provide flexibility on engagement fees in order to be eligible for a performance bonus tied to key business objectives (e.g. monthly revenue or efficiency goal, CAC target, etc.).
We help leading brands turn marketing into a profit center by connecting acquisition, retention and other marketing efforts to P&L objectives through bespoke financial modeling and analytics. Understanding product or service margin, customer LTV and repeat buying behavior enables us to better drive business outcomes throughout the funnel.
Our approach enables us to optimize media and marketing mix across channels and ensure capital is flowing to the highest incrementality investments that enable the core business strategy.
In response to our client’s needs, Markacy built a proprietary analytics platform called Gather.
This cloud data lake enables automated dashboard reporting, consolidated platform analytics, and the ability to look at customer acquisition and retention data in seconds. We use it as a tool to complement our clients’ existing tech stack and to drive data alignment around performance, attribution, and other core business metrics.
Let’s Talk Shop.
If you have a marketing need, we would love to see how we can help.
Partnerships & General Inquiries:
175 Varick Street,
New York 10014
“It's refreshing working with an agency like Markacy that understands Finance. They go in-depth on financial modeling and bridging the gap between our revenue goals and media and marketing investments.”
- Bryant Knight
(COO, MALBON)
“Markacy ended up becoming our agency of record, and their approach has been really refreshing. They have been a great partner for us and we have increased profit per media dollar exponentially. I am excited about the journey ahead.”
- Lauren Bush Lauren
Founder, FEED Projects
“One of the keys to entrepreneurship and growing a fashion brand is finding people you can trust to manage different aspects of your business. Markacy has consistently brought me energy and a clear focus on connecting marketing to our P&L.”
- Mickey Ashmore
Founder, Sabah