Markacy partnered with Malbon’s COO and marketing leadership team to scale paid media acquisition and improve marketing efficiency while advising on broader digital strategy across CRM (Email & SMS) and other core revenue-driving channels.
Malbon
A lifestyle brand inspired by the game of golf.
Markacy partnered with Malbon to achieve more than 71.5% year-over-year eCommerce revenue growth. Markacy managed paid media, CRM (Email & SMS), and broader digital strategy while working closely with leadership on financial planning and media modeling to support aggressive growth while maintaining profitability.
What We Did
Paid Media Acquisition Strategy
Creative Advisory & Testing
Forecasting & Growth Analysis
CRM (Email & SMS) Strategy
+204%
Increase in Q4 CRM Revenue
+71.5%
Increase in Net eCommerce Revenue YoY
+73%
Increase in Site Visitors YoY
Paid Media Acquisition Strategy
Markacy partnered with Malbon to implement a cross-channel growth strategy spanning Meta, Google, TikTok, YouTube, out-of-home (OOH), and Linear TV. We optimized campaign structures, audience targeting, and creative testing to drive sustainable revenue growth, improve new customer acquisition, and increase media efficiency. Markacy also worked closely with leadership to align inventory, revenue forecasts, and key calendar moments with marketing strategy, ensuring media investment was allocated to the highest-impact opportunities.
Creative Advisory & Testing
Markacy partnered with Malbon's creative team to develop data-backed insights into high-performing value propositions and creative concepts that improved on-site conversion rates and media efficiency. Through ongoing creative and messaging testing, we introduced new concepts each week to continuously optimize channel performance across platforms.
Forecasting & Growth Analysis
As part of our ongoing partnership with Malbon, Markacy developed revenue forecasts and scenario models to optimize media investment and ensure capital was allocated in line with broader business objectives.
CRM (Email & SMS) Strategy
Markacy helped Malbon scale its Email & SMS program by optimizing automation flows, managing day-to-day audience segmentation, and improving customer communications. In 2023, we also implemented new email and SMS capture strategies that significantly increased email list growth, conversion rate (CVR), and CRM's overall contribution to revenue.
