We partnered with Malbon’s COO and marketing leadership team to scale paid media acquisition and efficiency as well as advise on broader digital strategy across email/SMS and other core revenue driving channels.
Malbon
A lifestyle brand inspired by the game of golf.
Markacy partnered with Malbon to help them achieve 71.5%+ year-over-year revenue growth on eCommerce. Markacy manages all Malbon media buying, CRM and advises on broader digital strategy. Markacy also works closely with leadership on financial and media modeling to enable aggressive growth goals while maintaining profitability.
What We Did
Paid Media Acquisition Strategy
Creative Advisory & Testing
Forecasting & Growth Analysis
CRM Strategy
+204%
Increase In Q4 CRM Revenue
+71.5%
Increase In Net eCommerce Revenue YoY
+73%
Increase In Site Visitors YoY
Paid Media Acquisition Strategy
Our team partnered with Malbon to implement a cross-channel growth strategy encompassing Meta, Google, TikTok, Youtube, OOH and Linear. We focused on implementing various technical campaign structure improvements and creative testing strategies to drive a sustained increase in revenue and new customer acquisition while improving baseline media efficiency. Additionally, we work hands on with Malbon leadership to connect inventory, revenue forecasts and key calendar moments to our marketing and media processes and management. This helps us stay aggressive with growth targets, day-to-day management and ensures that the right marketing capital is being deployed to the highest ROI areas.
Creative Advisory & Testing
Partnering with our creative team we developed data-backed insights into top-performing value-props and visuals that have improved our on-site conversion rate and media cost per acquisition. Our team brings new creative concepts to the table each week for how we can optimize channel performance with platform specific creative and message testing.
Forecasting & Growth Analysis
As a part of our ongoing engagement with Malbon, we consistently engage with helping build revenue forecasts and scenario models for how we can optimally spend capital in-line with business objectives.
CRM Strategy
Have helped Malbon aggressively scale its email and SMS program. In 2023, we helped the brand optimize its automation flows, manage day-to-day segmentation and customer communications and test email/SMS capture tactics. We were able to help Malbon dramatically increase email list growth, CVR, and CRM's overall contribution to revenue.
