Markacy worked closely with Hobo’s CEO and marketing leadership on e-commerce growth initiatives, paid media marketing, email marketing, and content production to scale direct-to-consumer revenue.
Iconic leather handbags .
What We Did
Paid Media Acquisition
Increased Return on Ad Spend
Increased Email List Size YoY
Revenue Growth Over 24 Months
Paid Media Acquisition Strategy
Developed a paid acquisition strategy that strengthened campaign performance by optimizing prospecting audiences and creating new compelling narratives.
Scaled email channel revenue through email capture tactics, campaign segmentation and a strategic email automation overhaul.
Re-platformed company’s website to Shopify from Kibo in effort to create a more scalable architecture and implement conversion-centric best practices. Also helped the brand launch a digital wholesale Shopify website for their B2B business.
Full Funnel Testing
We implemented conversion rate best practices across acquisition, retention and referral strategies to drive overall e-commerce revenue growth.