Markacy partnered with PetPlate to support the brand’s growth before and after its Series A funding through an omnichannel strategy spanning email acquisition and retention, customer loyalty, paid media, and creative.
PetPlate
Fresh-cooked dog food delivery.
PetPlate is widely recognized as a pioneer in fresh dog food delivery, offering nutritious recipes delivered directly to customers’ doors. Markacy partnered with PetPlate to support the brand’s growth before and after its Series A funding through an omnichannel strategy spanning email acquisition and retention, customer loyalty, paid media, and creative.
What We Did
Paid Media Acquisition Strategy
Loyalty Program Development
Conversion Rate Optimization
Email Channel Strategy
-50%
Reduction in Paid Social CAC
+30%
Increase in Email Channel Revenue
+40%
Increase in On-Site Conversion Rate
Paid Media Acquisition Strategy
Markacy partnered with PetPlate following its Series A funding to develop and execute a cross-channel paid media strategy supporting the brand’s next phase of growth. The strategy optimized core channels, including Google and Meta, while expanding into new acquisition channels to improve long-term diversification. These efforts increased customer acquisition by 282% while reducing CAC by 50%.
Loyalty Program Development
Markacy collaborated with PetPlate to develop an innovative loyalty program—the first of its kind in the fresh dog food DTC subscription category. Designed to reward engaged VIP customers and complement acquisition efforts, the program provided incentives based on customers’ commitment to healthy dog food. The program was developed to strengthen retention and improve LTV as it expanded across the customer base.
Conversion Rate Optimization
Markacy addressed gaps in CRO best practices to reduce friction and improve conversion among high-intent customers. The strategy optimized the checkout experience, improved product display pages (PDPs), and enhanced overall site speed and performance. Behavior-based segmentation and new email automation strategies also increased opt-in rates and revenue. These improvements reduced funnel friction and cart abandonment, ultimately increasing the on-site conversion rate by 40%.
Email Channel Strategy
Markacy launched a holistic email marketing strategy spanning campaigns and automated flows. The strategy integrated email with the broader CX/CRM and loyalty programs while optimizing lifecycle messaging, campaign cadence, educational content, and personalization. These efforts drove a 30% increase in new customer growth and email channel revenue.
