Our team is made up of senior experts from agency, strategy consulting, and brand-side roles. We bring our collective experience in a high-touch boutique model aimed at driving financial results.

Financial Alignment – We help our clients connect marketing budgets to tangible P&L results. With the CFO and CMO relationship more important than ever, we work closely to understand P&L drivers, build believable forecasts, and optimize growth investments.

Measurement & Incrementality – Our capabilities include Media mix modeling, Incrementality-testing, omni-channel measurement and creative testing strategy. We look past vanity metrics and help businesses connect media to real financial results.

Creative Testing – We bring market-leading processes, tech and AI to help brands scale and measure creative testing across all of their omni-channel paid media investments.

We lead with value-based pricing, which means we always aim to align pricing with clients budgets, desired scope, and results. We typically align on a fixed fee scope with a performance bonus tied to client outcomes. This helps ensure client scope is achieved, while having a strategic eye towards client financial objectives. For media management arrangements, we can price based on a percentage of spend where necessary.

In response to our client’s needs, we have built a proprietary analytics platform. This highly secure, cloud-baused data lake enables automated dashboard reporting, consolidated platform analytics, and the ability to look at customer acquisition and retention data in seconds. We use it to complement any existing tech stack to drive alignment for marketing channel performance and other core business metrics.

We help clients understand the true incremental impact of marketing spend, and how different spend scenarios can drive different financial outcomes.

Critically, we analyze your “customer unit” view to ensure that all Customer Acquisition Costs (CAC) are appropriately aligned with the Customer Lifetime Value (LTV), maximizing your ROI and turning marketing into a profit center.

We plan and buy all media in-house and deliver an unbiased view of performance.

1. Digital/Social – Meta, Google, TikTok, YouTube, CTV

2. Traditional – Linear TV, Out-Of-Home, Direct Mail, Audio

3. Media Networks – Amazon, Walmart, Target and other Retail Media Networks.

Markacy balances 4 key methods to uncover marketing ROI and impact on bottom line. We integrate this approach into all of our media buying accounts to ensure budget is flowing to the highest incremental areas tied to new customer acquisition and P&L objectives.

+Platform-reported attribution for creative testing and directional marketing efficiency

+Incrementality testing and Controlled Experiments for measuring true marketing profit ROI – not ROAS – for each channel.

+Modeling (e.g. MMM) to understand correlation of marketing activity & revenue, which guides total channel allocation & unpacks revenue contribution.

+Customer Insights (e.g. Survey Research) to help in understanding where customers consume media and their pathway to purchase.

We also work closely with clients to ensure we understand their omni-channel financial, margin and inventory objectives to measure media against what matters most to our clients.

We bring market-leading processes, tech and AI to help brands scale and measure creative testing across all of their omni-channel paid media investments.

Please use our contact form to provide details of the services you are looking for or reach out to info@markacy.com and we will reach back out to asap to schedule a call.