Markacy partnered with Ettitude to optimize its eCommerce funnel across its website, CRM (Email & SMS), and paid media channels.
Ettitude
Where comfort meets sustainability.
Ettitude is a leading innovator in the sustainable home category. Markacy partnered with Ettitude to optimize its eCommerce funnel across its website, CRM (Email & SMS), and paid media channels. We analyzed the brand’s product mix, margins, LTV, purchasing behavior, customer segments, and user touchpoints to create a more personalized and connected customer experience.
What We Did
Paid Social Media Strategy
Paid Search Strategy
CRM (Email & SMS) Strategy
Conversion Rate Optimization
694%
Increase in Quarterly CRM Revenue
34%
Increase in Meta CVR Within the First Four Months
Paid Social Media Strategy
Markacy managed new customer acquisition and remarketing campaigns while optimizing key paid media metrics, including ROAS, CAC, and AOV. Markacy’s strategy drove approximately 150% month-over-month revenue growth across paid social in both the U.S. and Australia.
CRM (Email & SMS) Strategy
Markacy improved email conversion rates through a strategic discounting approach and launched an integrated SMS marketing program, contributing to a 694% increase in quarterly CRM revenue.
