Markacy partnered with Ettitude to optimize it’s eCommerce funnel across it’s website, email/SMS platforms and paid media.
Ettitude
Where comfort meets sustainability .
Ettitude is a leading innovator in the sustainable home space. Markacy partnered with Ettitude to optimize it’s eCommerce funnel across it’s website, email/SMS platforms and paid media. Our approach was to understand the Ettitude product mix, product margins, LTV, buying behavior, customer segmentation, and various user touch points to drive a better personalized and connected customer experience.
What We Did
Paid Social Media Strategy
Paid Search Strategy
Email Marketing & SMS
Conversion Rate Optimization
694%
Quarterly Email/SMS Revenue Increase
34%
CVR increase on Facebook within the first 4 months
Paid Social Media Strategy
We managed new customer acquisition & remarketing platforms and optimized core paid channel metrics including ROAS, CAC & AOV. Our successful media strategy drove ~150% revenue growth in paid social media month over month, both in the US and Australia geographies.
Email Marketing & SMS
We improved email conversion rate through a strategic discount strategy and launched an integrated SMS marketing platform which ultimately led to a 694% increase in quarterly revenue.
