We partnered with Tamara Mellon to accelerate the trajectory of the brand’s growth post Series C funding by optimizing existing paid media channels and expanding into new acquisition channels for greater media diversity.
Tamara Mellon
Luxury footwear brand.
Tamara Mellon is redefining the luxury experience by creating shoes that age slowly and arrive at your door quickly. The brand is breaking all the traditional rules of fashion, eliminating the 6x retail markup by going direct-to-consumer, and ignoring the fashion calendar with monthly product drops. We partnered with Tamara Mellon to accelerate the trajectory of the brand’s growth post Series C funding by optimizing existing paid media channels and expanding into new acquisition channels for greater media diversity.
What We Did
Paid Media Acquisition Strategy
Creative Advisory & Testing
Email Marketing & SMS
Conversion Rate Optimization
+77%
Increase in CVR
+162%
Increase in ROAS
+77%
Increase in Weekly Revenue
Paid Media Acquisition Strategy
Our team partnered with Tamara Mellon to implement a cross-channel advertising strategy - focused on implementing a variety of technical campaign optimizations along with driving sustained efficiency improvements through a Creative for Growth strategy. Our team helped to generate a 77% increase in total weekly paid media revenue over the initial four months of the engagement.
Paid Search
Worked strategically with Tamara Mellon leadership to define a diversified search strategy which included a keyword build to amplify visibility within the non-brand space, alongside tailored ad copy based on keyword themes and segmented Shopping campaigns to help funnel budget towards priority products. Furthermore, leaning into a wider tactic mix including Discovery campaigns for both Remarketing and Prospecting efforts. Ultimately, driving significant MoM improvements including a 77% improvement in CVR leading to 76% more revenue and a 162% improved ROAS for the channel. (if we also wanted to include orders were up 32% MoM)
