Aug 03

You may have heard of Google’s new automated campaigns feature, titled “Performance Max.” With minimal set up required, and much of the complication stripped away from having to set up multiple Google campaigns, there seems to be a lot of promise and potential with this new type of campaign. But is it too good to […]

By Ryan Carroll
Jul 07

In 2005 you might have been in college, or maybe you were in high school, excited to finally have a Facebook account. Of course, in 2005 you might have been in the early stages of your career, BlackBerry in hand. Whatever you were doing, you were using the Internet for school, for connection, and for […]

By Ryan Carroll
Jun 15

The worldwide changes in privacy regulation have put most marketers on alert and many are asking themselves how they’ll manage customer data without third-party cookies.

Since marketers will no longer be able to rely on third-party data, they’ll need to start building real relationships with their consumers and a foundation of first-party data to succeed.

By Ryan Carroll
May 26

We’ve been thinking a lot about how today’s e-commerce brands can win… tomorrow. With e-commerce continuing to accelerate, it’s more important than ever to build a scalable business model.

By Ryan Carroll
May 23

For too long, leadership teams have mentally separated “branding” from “marketing” as two different or efforts. Oftentimes managed by separate people. Unfortunately, brands that do this suffocate their ability to expand new and existing channels, because they miss out on valuable marketing data that can inform their creative decisions and testing strategies.

By Ryan Carroll
Apr 23

Online marketplaces like Amazon, Walmart and Target are investing heavily in their online and logistics infrastructure to acquire more online consumer spend. Digital brands that are balancing .com and broader marketplace investments are winning and acquiring more customers.

By Ryan Carroll
Mar 13

No question, 2020 was a juggernaut year for direct-to-consumer (DTC) marketing. Prior to the pandemic, many brands had planned modest DTC investments, but following COVID, and a cascade of worldwide lockdowns, retailers were compelled to innovate on the fly. According to Microsoft CEO, Satya Nadella, their analysts observed “two years’ worth of digital transformation in two months.”

By Ryan Carroll
Dec 19

By the time December rolls around each year, most retailers have exhausted their promotional playbooks, having focused a significant share of their year-end resources on Black Friday sales. This is especially true in the age of COVID, with rumors of recession echoing the hall, many believe that BFCM may be the last shot at real volume. We advise our clients otherwise.

By Ryan Carroll
Oct 26

For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue. Black Friday, Cyber Monday and Holiday shopping societal triggers help boost demand and conversion rate during these periods. November and December are typically the highest E-Commerce revenue months for many discretionary sectors such as fashion, beauty, personal care, electronics, etc.

By Ryan Carroll
Jun 11

The goals of influencer marketing run the gamut. Obviously the end goal is to drive sales and/or conversions, but your secondary goals will point you in one of four directions, which we’ll refer to here as our pillars.

By Tucker Matheson
Apr 22

If you’re running a direct-to-consumer (DTC) brand, there’s no getting around it. Love it or hate it, Facebook needs to be part of your marketing-tactic arsenal. When done right, however, Facebook is one of the most cost-efficient ways to acquire new customers and tell your story to potential customers. It’s also not going anywhere.

By Ryan Carroll
Mar 16

A black swan is a term famously coined by author and statistician Nassim Nicholas Taleb in his book The Black Swan: The Impact of the Highly Improbable, as a metaphorical event, positive or negative, that is deemed improbable yet causes massive consequences.

By Tucker Matheson