The allure of direct to consumer is the possibility of cutting out the middleman and expanding margins; if you don’t sell to wholesalers at discount, you can keep more of the profit for yourself.
Leaders in the marketing and VC communities discuss the rise & fall of the ‘grow at all costs’ mindset and review the strategies actually leading to sustained growth and investment.
A Q&A From The Lead Innovation Summit with Juan Meija, Managing Director at Brightower, and Christopher Jones, Managing Partner of Markacy. Both industry experts sat down to discuss retention and acquisition strategies for today’s leading brands. Here’s a brief transcript of the conversation. Question 1: (Juan Meija (Managing Director at […]
In the wild world of e-commerce, first impressions are everything. From product photos to logos and promotional images, the quality and design of your graphics play a crucial role in creating a positive brand image and ultimately, driving sales.
In today’s increasingly digital world, more and more B2B businesses are embracing the power of blogging strategy for their content marketing efforts. Whether you are a small startup or a large corporation, B2B blogging can be an effective way to reach your target audience and promote your business.
TikTok is stealing eyeballs and ad dollars, and forcing CMOs off the sideline. We’ve outlined our top three considerations to help marketing leaders succeed on TikTok in our latest post.
Email marketing is a powerful tool for businesses of all sizes. It can help generate high ROI by cultivating new leads, converting those leads into paying customers and maintaining a loyal customer base over time. However, if you want to see the highest ROI, you need to be strategic when implementing email marketing campaigns.
For too long, leadership teams have mentally separated “branding” from “marketing” as two different or efforts. Oftentimes managed by separate people. Unfortunately, brands that do this suffocate their ability to expand new and existing channels, because they miss out on valuable marketing data that can inform their creative decisions and testing strategies.
For too long, leadership teams have mentally separated “branding” from “marketing” as two different or efforts. Oftentimes managed by separate people. Unfortunately, brands that do this suffocate their ability to expand new and existing channels, because they miss out on valuable marketing data that can inform their creative decisions and testing strategies.