The allure of direct to consumer is the possibility of cutting out the middleman and expanding margins; if you don’t sell to wholesalers at discount, you can keep more of the profit for yourself.
Leaders in the marketing and VC communities discuss the rise & fall of the ‘grow at all costs’ mindset and review the strategies actually leading to sustained growth and investment.
A Q&A From The Lead Innovation Summit with Juan Meija, Managing Director at Brightower, and Christopher Jones, Managing Partner of Markacy. Both industry experts sat down to discuss retention and acquisition strategies for today’s leading brands. Here’s a brief transcript of the conversation. Question 1: (Juan Meija (Managing Director at […]
By: Matt Crider – Strategy Director @ Markacy In an era marked by extraordinary innovation and boundless human potential, Artificial Intelligence (AI) has emerged as a pivotal force shaping our ever-evolving civilization. Its incredible capabilities have ignited a sense of promise and opened up new possibilities for transforming our world […]
AI is quickly transforming the field of marketing, and how marketers approach their work. By leveraging the power of AI, even small businesses can get invaluable insights into their target audience, create content optimized for them, and personalize interactions with that audience even further.
In the wild world of e-commerce, first impressions are everything. From product photos to logos and promotional images, the quality and design of your graphics play a crucial role in creating a positive brand image and ultimately, driving sales.
TikTok is stealing eyeballs and ad dollars, and forcing CMOs off the sideline. We’ve outlined our top three considerations to help marketing leaders succeed on TikTok in our latest post.
The e-commerce trends happening on social media platforms are game-changers for both consumers and businesses alike. As platforms create better opportunities for brands to reach consumers, and in-app shopping is becoming more refined, more and more companies are jumping on the social commerce train.
With the world returning to a more normal pace, many expected the business and shopping landscape to shift back to a largely physical shopping model–but that just hasn’t happened. While in-person shopping is up compared to the height of COVID shutdowns, it is clear that e-commerce is here to stay.
The initial success of D2C businesses (due in part to low CAC via paid social channels) drove a tremendous amount of interest in the channel from investors and new entrants alike. Brands like Warby Parker, Dollar Shave Club, and Casper endeavored to disrupt multi-billion dollar industries through the delivery of a new business model. However, many brands ignored the reality of future change, forgoing alternative channels for the magic fix D2C promised to be.
Direct mail marketing is a tried and true strategy that businesses have used to correspond with their customers for decades. While a “snail-mail” campaign may seem counterintuitive in the current age of email and social media, direct mail marketing can be an extremely valuable tool for eCommerce brands in particular. It’s a low-cost solution that can help you get your brand in front of a target audience to make a lasting impression.
For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue. Black Friday, Cyber Monday and Holiday shopping societal triggers help boost demand and conversion rate during these periods. November and December are typically the highest E-Commerce revenue months for many discretionary sectors such as fashion, beauty, personal care, electronics, etc.
DTC business models have fundamentally changed how brands, agencies, and marketers interact, and this has only been accelerated by the pandemic.
Markacy joined many brands and eCommerce technology partners at eTail East 2022 in Boston, the eCommerce & Omnichannel Conference. Markacy Co-Founders Chris Jones and Tucker Matheson hosted a 3 hour workshop at the event on Digital Marketing, Branding and Content and got some insight into what is evolving in the […]
With companies flooding into the e-commerce channel during the pandemic and many traditional off-shore supply chains experiencing disruptions, many DTC companies continue to see costs rise in 2022.
In 2005 you might have been in college, or maybe you were in high school, excited to finally have a Facebook account. Of course, in 2005 you might have been in the early stages of your career, BlackBerry in hand. Whatever you were doing, you were using the internet for […]
It goes without saying, no one was planning for a pandemic in 2020; especially not retailers who had just closed the books on a profitable 2019 holiday season. According to the National Retail Federation, a 14.6% lift in online sales had many feeling optimistic and doubling down on digital in the new year.
It goes without saying, no one was planning for a pandemic in 2020; especially not retailers who had just closed the books on a profitable 2019 holiday season. According to the National Retail Federation, a 14.6% lift in online sales had many feeling optimistic and doubling down on digital in the new year.
Given that ad personalization is the cornerstone of the Facebook Ad Platform, opt-outs threaten to diminish the quality of the data pool and undermine a distinct competitive advantage.
Personally, we at Markacy like to lead our growth strategy with financial analysis and then apply tactics where necessary. That’s because we’ve realized that these other parts simply can’t go unignored anymore.
Given that ad personalization is the cornerstone of the Facebook Ad Platform, opt-outs threaten to diminish the quality of the data pool and undermine a distinct competitive advantage.
We’ve been thinking a lot about how today’s e-commerce brands can win… tomorrow. With e-commerce continuing to accelerate, it’s more important than ever to build a scalable business model.
One of the most common mistakes marketing professionals make is basing media spend on audience cost; this wastes massive resources (the most expensive media you can buy is a cheap one that doesn’t work) and doesn’t take other factors related to media spending into account.
Online marketplaces like Amazon, Walmart and Target are investing heavily in their online and logistics infrastructure to acquire more online consumer spend. Digital brands that are balancing .com and broader marketplace investments are winning and acquiring more customers.
By the time December rolls around each year, most retailers have exhausted their promotional playbooks, having focused a significant share of their year-end resources on Black Friday sales. This is especially true in the age of COVID, with rumors of recession echoing the hall, many believe that BFCM may be the last shot at real volume. We advise our clients otherwise.
A black swan is a term famously coined by author and statistician Nassim Nicholas Taleb in his book The Black Swan: The Impact of the Highly Improbable, as a metaphorical event, positive or negative, that is deemed improbable yet causes massive consequences.
Warby Parker was first launched in 2010 as the team finished up their graduate degrees. Warby was launched as an exclusively direct-to-consumer brand offering prescription eyewear at affordable prices.