Direct mail marketing is a tried and true strategy that businesses have used to correspond with their customers for decades. While a “snail-mail” campaign may seem counterintuitive in the current age of email and social media, direct mail marketing can be an extremely valuable tool for eCommerce brands in particular. It’s a low-cost solution that can help you get your brand in front of a target audience to make a lasting impression.
For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue. Black Friday, Cyber Monday and Holiday shopping societal triggers help boost demand and conversion rate during these periods. November and December are typically the highest E-Commerce revenue months for many discretionary sectors such as fashion, beauty, personal care, electronics, etc.
Markacy joined many brands and eCommerce technology partners at eTail East 2022 in Boston, the eCommerce & Omnichannel Conference. Markacy Co-Founders Chris Jones and Tucker Matheson hosted a 3 hour workshop at the event on Digital Marketing, Branding and Content and got some insight into what is evolving in the online marketplace. Below are the […]
In 2005 you might have been in college, or maybe you were in high school, excited to finally have a Facebook account. Of course, in 2005 you might have been in the early stages of your career, BlackBerry in hand. Whatever you were doing, you were using the internet for school, for connection, and for […]
It goes without saying, no one was planning for a pandemic in 2020; especially not retailers who had just closed the books on a profitable 2019 holiday season. According to the National Retail Federation, a 14.6% lift in online sales had many feeling optimistic and doubling down on digital in the new year.
Personally, we at Markacy like to lead our growth strategy with financial analysis and then apply tactics where necessary. That’s because we’ve realized that these other parts simply can’t go unignored anymore.
Given that ad personalization is the cornerstone of the Facebook Ad Platform, opt-outs threaten to diminish the quality of the data pool and undermine a distinct competitive advantage.
One of the most common mistakes marketing professionals make is basing media spend on audience cost; this wastes massive resources (the most expensive media you can buy is a cheap one that doesn’t work) and doesn’t take other factors related to media spending into account.
Online marketplaces like Amazon, Walmart and Target are investing heavily in their online and logistics infrastructure to acquire more online consumer spend. Digital brands that are balancing .com and broader marketplace investments are winning and acquiring more customers.
By the time December rolls around each year, most retailers have exhausted their promotional playbooks, having focused a significant share of their year-end resources on Black Friday sales. This is especially true in the age of COVID, with rumors of recession echoing the hall, many believe that BFCM may be the last shot at real volume. We advise our clients otherwise.
A black swan is a term famously coined by author and statistician Nassim Nicholas Taleb in his book The Black Swan: The Impact of the Highly Improbable, as a metaphorical event, positive or negative, that is deemed improbable yet causes massive consequences.