Mar 01

AI is quickly transforming the field of marketing, and how marketers approach their work. By leveraging the power of AI, even small businesses can get invaluable insights into their target audience, create content optimized for them, and personalize interactions with that audience even further. 

By Hannah Love
Dec 19

With the world returning to a more normal pace, many expected the business and shopping landscape to shift back to a largely physical shopping model–but that just hasn’t happened. While in-person shopping is up compared to the height of COVID shutdowns, it is clear that e-commerce is here to stay.

By Hannah Love
Dec 19

The initial success of D2C businesses (due in part to low CAC via paid social channels) drove a tremendous amount of interest in the channel from investors and new entrants alike. Brands like Warby Parker, Dollar Shave Club, and Casper endeavored to disrupt multi-billion dollar industries through the delivery of a new business model. However, many brands ignored the reality of future change, forgoing alternative channels for the magic fix D2C promised to be.

By Chris Jones
Nov 16

Direct mail marketing is a tried and true strategy that businesses have used to correspond with their customers for decades. While a “snail-mail” campaign may seem counterintuitive in the current age of email and social media, direct mail marketing can be an extremely valuable tool for eCommerce brands in particular. It’s a low-cost solution that can help you get your brand in front of a target audience to make a lasting impression. 

By Markacy Security
Aug 18

Markacy joined many brands and eCommerce technology partners at eTail East 2022 in Boston, the eCommerce & Omnichannel Conference. Markacy Co-Founders Chris Jones and Tucker Matheson hosted a 3 hour workshop at the event on Digital Marketing, Branding and Content and got some insight into what is evolving in the […]

By Tucker Matheson
May 20

It goes without saying, no one was planning for a pandemic in 2020; especially not retailers who had just closed the books on a profitable 2019 holiday season. According to the National Retail Federation, a 14.6% lift in online sales had many feeling optimistic and doubling down on digital in the new year.

By Matt Crider
May 26

We’ve been thinking a lot about how today’s e-commerce brands can win… tomorrow. With e-commerce continuing to accelerate, it’s more important than ever to build a scalable business model.

By Markacy Security
Apr 23

Online marketplaces like Amazon, Walmart and Target are investing heavily in their online and logistics infrastructure to acquire more online consumer spend. Digital brands that are balancing .com and broader marketplace investments are winning and acquiring more customers.

By Markacy Security
Mar 16

A black swan is a term famously coined by author and statistician Nassim Nicholas Taleb in his book The Black Swan: The Impact of the Highly Improbable, as a metaphorical event, positive or negative, that is deemed improbable yet causes massive consequences.

By Tucker Matheson
Sep 17

Warby Parker was first launched in 2010 as the team finished up their graduate degrees. Warby was launched as an exclusively direct-to-consumer brand offering prescription eyewear at affordable prices.

By Tucker Matheson