Nov 16

Direct mail marketing is a tried and true strategy that businesses have used to correspond with their customers for decades. While a “snail-mail” campaign may seem counterintuitive in the current age of email and social media, direct mail marketing can be an extremely valuable tool for eCommerce brands in particular. It’s a low-cost solution that can help you get your brand in front of a target audience to make a lasting impression. 

By Ryan Carroll
Oct 12

For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue. Black Friday, Cyber Monday and Holiday shopping societal triggers help boost demand and conversion rate during these periods. November and December are typically the highest E-Commerce revenue months for many discretionary sectors such as fashion, beauty, personal care, electronics, etc.

By Chris Jones
Aug 18

Markacy joined many brands and eCommerce technology partners at eTail East 2022 in Boston, the eCommerce & Omnichannel Conference. Markacy Co-Founders Chris Jones and Tucker Matheson hosted a 3 hour workshop at the event on Digital Marketing, Branding and Content and got some insight into what is evolving in the online marketplace. Below are the […]

By Tucker Matheson
May 26

We’ve been thinking a lot about how today’s e-commerce brands can win… tomorrow. With e-commerce continuing to accelerate, it’s more important than ever to build a scalable business model.

By Ryan Carroll
Apr 23

Online marketplaces like Amazon, Walmart and Target are investing heavily in their online and logistics infrastructure to acquire more online consumer spend. Digital brands that are balancing .com and broader marketplace investments are winning and acquiring more customers.

By Ryan Carroll
Dec 19

By the time December rolls around each year, most retailers have exhausted their promotional playbooks, having focused a significant share of their year-end resources on Black Friday sales. This is especially true in the age of COVID, with rumors of recession echoing the hall, many believe that BFCM may be the last shot at real volume. We advise our clients otherwise.

By Ryan Carroll
Mar 16

A black swan is a term famously coined by author and statistician Nassim Nicholas Taleb in his book The Black Swan: The Impact of the Highly Improbable, as a metaphorical event, positive or negative, that is deemed improbable yet causes massive consequences.

By Tucker Matheson
Sep 17

Warby Parker was first launched in 2010 as the team finished up their graduate degrees. Warby was launched as an exclusively direct-to-consumer brand offering prescription eyewear at affordable prices.

By Tucker Matheson