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What Exactly Does Markacy Do?

We partner with brands of all sizes to grow direct-to-consumer revenue by offering a range of growth strategy and marketing services. We offer marketing and media expertise, strategic planning, connections, and a proven methodology for driving financial results.

Our senior level team brings a rich background from leading strategy consulting firms, top performance marketing agencies, and former CMO roles.

How Do I Get In Touch?

In normal times, we would love to have you at our office in Soho West. In the meantime, email us at info@markacy.com or give us a call to set up an introductory video meeting.

What Services Do You Specialize In?

Our main services of expertise include Facebook advertising, Google advertising, Amazon storefront optimization and media services, media planning & buying, lifecycle marketing, UX/UI services, SEO, CRO, and full-stack development.

What Areas Do You Focus On?

Our clients include emerging startups looking to get their e-commerce business or Amazon storefront off the ground, existing brands focused on scaling D2C sales, and large enterprises going through a digital transformation.

We have experience across numerous industries including deep expertise across consumer verticals such as fashion & apparel, pet, personal care, health, beauty, food & beverage, and home.

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Jan 31
Social Commerce + The Creator Economy
eCommerce Facebook Influencers Insights

The e-commerce trends happening on social media platforms are game-changers for both consumers and businesses alike. As platforms create better opportunities for brands to reach consumers, and in-app shopping is becoming more refined, more and more companies are jumping on the social commerce train.

By Hannah Love
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Oct 12
2022 eCommerce Holiday Playbook
eCommerce Facebook Google Ads Insights

For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue. Black Friday, Cyber Monday and Holiday shopping societal triggers help boost demand and conversion rate during these periods. November and December are typically the highest E-Commerce revenue months for many discretionary sectors such as fashion, beauty, personal care, electronics, etc.

By Chris Jones
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Jun 29
How Will the iOS Update Impact Facebook?
Branding eCommerce Facebook Insights

Given that ad personalization is the cornerstone of the Facebook Ad Platform, opt-outs threaten to diminish the quality of the data pool and undermine a distinct competitive advantage.

By Ryan Carroll
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Jun 07
How Will the Apple iOS Update Impact Facebook Ads?
eCommerce Facebook Insights

Given that ad personalization is the cornerstone of the Facebook Ad Platform, opt-outs threaten to diminish the quality of the data pool and undermine a distinct competitive advantage.

By Markacy Security
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May 23
The Creative Marketing Cocktail
Creative Facebook Google Ads Insights

For too long, leadership teams have mentally separated “branding” from “marketing” as two different or efforts. Oftentimes managed by separate people. Unfortunately, brands that do this suffocate their ability to expand new and existing channels, because they miss out on valuable marketing data that can inform their creative decisions and testing strategies.

By Markacy Security
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May 03
Post Pandemic Ad Spending
Facebook Google Ads Insights

With the COVID pandemic coming under some semblance of control, companies have been taking notice, with marketers expected to spend 15 percent more on advertising than they did last year, according to the Wall Street Journal.

By Ryan Carroll
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Apr 26
Media Efficiency + MER: A Better Measure for Marketers
eCommerce Facebook Google Ads Insights

One of the most common mistakes marketing professionals make is basing media spend on audience cost; this wastes massive resources (the most expensive media you can buy is a cheap one that doesn’t work) and doesn’t take other factors related to media spending into account.

By Tucker Matheson
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Dec 19
A Profitable Holiday Paradox: The Fifth Quarter
eCommerce Facebook Google Ads Insights

By the time December rolls around each year, most retailers have exhausted their promotional playbooks, having focused a significant share of their year-end resources on Black Friday sales. This is especially true in the age of COVID, with rumors of recession echoing the hall, many believe that BFCM may be the last shot at real volume. We advise our clients otherwise.

By Ryan Carroll
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Oct 26
Holiday E-Commerce Playbook
Facebook Google Ads Insights

For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue. Black Friday, Cyber Monday and Holiday shopping societal triggers help boost demand and conversion rate during these periods. November and December are typically the highest E-Commerce revenue months for many discretionary sectors such as fashion, beauty, personal care, electronics, etc.

By Ryan Carroll
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Apr 23
Will Facebook Performance Suffer in the Wake of iOS 14?
Facebook Insights

Big news from Apple this week as they begin releasing highly-anticipated iOS 14.5 updates. Labeled as a huge win for privacy advocates and consumers, many eCommerce brands and marketers have been bracing for months, fearing significant impacts to ad targeting & conversion.

By Ryan Carroll
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Apr 22
How to Win on Facebook
Facebook Insights

If you’re running a direct-to-consumer (DTC) brand, there’s no getting around it. Love it or hate it, Facebook needs to be part of your marketing-tactic arsenal. When done right, however, Facebook is one of the most cost-efficient ways to acquire new customers and tell your story to potential customers. It’s also not going anywhere.

By Ryan Carroll
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Apr 22
Next Up: AI-Adaptive Facebook Ad Strategies
Facebook Insights

If you’re running a direct-to-consumer (DTC) brand, there’s no getting around it. Love it or hate it, Facebook needs to be part of your marketing-tactic arsenal. When done right, however, Facebook is one of the most cost-efficient ways to acquire new customers and tell your story to potential customers. It’s also not going anywhere.

By Markacy Security
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