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What Exactly Does Markacy Do?

We partner with brands of all sizes to grow direct-to-consumer revenue by offering a range of growth strategy and marketing services. We offer marketing and media expertise, strategic planning, connections, and a proven methodology for driving financial results.

Our senior level team brings a rich background from leading strategy consulting firms, top performance marketing agencies, and former CMO roles.

How Do I Get In Touch?

In normal times, we would love to have you at our office in Soho West. In the meantime, email us at info@markacy.com or give us a call to set up an introductory video meeting.

What Services Do You Specialize In?

Our main services of expertise include Facebook advertising, Google advertising, Amazon storefront optimization and media services, media planning & buying, lifecycle marketing, UX/UI services, SEO, CRO, and full-stack development.

What Areas Do You Focus On?

Our clients include emerging startups looking to get their e-commerce business or Amazon storefront off the ground, existing brands focused on scaling D2C sales, and large enterprises going through a digital transformation.

We have experience across numerous industries including deep expertise across consumer verticals such as fashion & apparel, pet, personal care, health, beauty, food & beverage, and home.

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Oct 12
2022 eCommerce Holiday Playbook
eCommerce Facebook Google Ads Insights

For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue. Black Friday, Cyber Monday and Holiday shopping societal triggers help boost demand and conversion rate during these periods. November and December are typically the highest E-Commerce revenue months for many discretionary sectors such as fashion, beauty, personal care, electronics, etc.

By Chris Jones
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Jul 07
Are You Ready to Transition to Google Analytics 4?
eCommerce Google Ads Insights SEO

In 2005 you might have been in college, or maybe you were in high school, excited to finally have a Facebook account. Of course, in 2005 you might have been in the early stages of your career, BlackBerry in hand. Whatever you were doing, you were using the internet for […]

By Markacy Security
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Jul 20
Retail Rebound: How Brands Can Leverage Digital Transformation
Branding eCommerce Google Ads Insights

It goes without saying, no one was planning for a pandemic in 2020; especially not retailers who had just closed the books on a profitable 2019 holiday season. According to the National Retail Federation, a 14.6% lift in online sales had many feeling optimistic and doubling down on digital in the new year.

By Markacy Security
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Jun 15
What’s the Deal With Cookies Right Now?
Google Ads Insights

The worldwide changes in privacy regulation have put most marketers on alert and many are asking themselves how they’ll manage customer data without third-party cookies.

Since marketers will no longer be able to rely on third-party data, they’ll need to start building real relationships with their consumers and a foundation of first-party data to succeed.

By Ryan Carroll
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May 23
The Creative Marketing Cocktail
Creative Facebook Google Ads Insights

For too long, leadership teams have mentally separated “branding” from “marketing” as two different or efforts. Oftentimes managed by separate people. Unfortunately, brands that do this suffocate their ability to expand new and existing channels, because they miss out on valuable marketing data that can inform their creative decisions and testing strategies.

By Markacy Security
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May 03
Post Pandemic Ad Spending
Facebook Google Ads Insights

With the COVID pandemic coming under some semblance of control, companies have been taking notice, with marketers expected to spend 15 percent more on advertising than they did last year, according to the Wall Street Journal.

By Ryan Carroll
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Apr 26
Media Efficiency + MER: A Better Measure for Marketers
eCommerce Facebook Google Ads Insights

One of the most common mistakes marketing professionals make is basing media spend on audience cost; this wastes massive resources (the most expensive media you can buy is a cheap one that doesn’t work) and doesn’t take other factors related to media spending into account.

By Tucker Matheson
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Mar 13
5 Growth Strategies for Google Ads [2022 Edition]
Google Ads Insights

No question, 2020 was a juggernaut year for direct-to-consumer (DTC) marketing. Prior to the pandemic, many brands had planned modest DTC investments, but following COVID, and a cascade of worldwide lockdowns, retailers were compelled to innovate on the fly. According to Microsoft CEO, Satya Nadella, their analysts observed “two years’ worth of digital transformation in two months.”

By Markacy Security
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Dec 19
A Profitable Holiday Paradox: The Fifth Quarter
eCommerce Facebook Google Ads Insights

By the time December rolls around each year, most retailers have exhausted their promotional playbooks, having focused a significant share of their year-end resources on Black Friday sales. This is especially true in the age of COVID, with rumors of recession echoing the hall, many believe that BFCM may be the last shot at real volume. We advise our clients otherwise.

By Ryan Carroll
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Oct 26
Holiday E-Commerce Playbook
Facebook Google Ads Insights

For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue. Black Friday, Cyber Monday and Holiday shopping societal triggers help boost demand and conversion rate during these periods. November and December are typically the highest E-Commerce revenue months for many discretionary sectors such as fashion, beauty, personal care, electronics, etc.

By Ryan Carroll
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