For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue. Black Friday, Cyber Monday and Holiday shopping societal triggers help boost demand and conversion rate during these periods. November and December are typically the highest E-Commerce revenue months for many discretionary sectors such as fashion, beauty, personal care, electronics, etc.
In 2005 you might have been in college, or maybe you were in high school, excited to finally have a Facebook account. Of course, in 2005 you might have been in the early stages of your career, BlackBerry in hand. Whatever you were doing, you were using the internet for school, for connection, and for […]
It goes without saying, no one was planning for a pandemic in 2020; especially not retailers who had just closed the books on a profitable 2019 holiday season. According to the National Retail Federation, a 14.6% lift in online sales had many feeling optimistic and doubling down on digital in the new year.
The worldwide changes in privacy regulation have put most marketers on alert and many are asking themselves how they’ll manage customer data without third-party cookies.
Since marketers will no longer be able to rely on third-party data, they’ll need to start building real relationships with their consumers and a foundation of first-party data to succeed.
For too long, leadership teams have mentally separated “branding” from “marketing” as two different or efforts. Oftentimes managed by separate people. Unfortunately, brands that do this suffocate their ability to expand new and existing channels, because they miss out on valuable marketing data that can inform their creative decisions and testing strategies.
One of the most common mistakes marketing professionals make is basing media spend on audience cost; this wastes massive resources (the most expensive media you can buy is a cheap one that doesn’t work) and doesn’t take other factors related to media spending into account.
No question, 2020 was a juggernaut year for direct-to-consumer (DTC) marketing. Prior to the pandemic, many brands had planned modest DTC investments, but following COVID, and a cascade of worldwide lockdowns, retailers were compelled to innovate on the fly. According to Microsoft CEO, Satya Nadella, their analysts observed “two years’ worth of digital transformation in two months.”
By the time December rolls around each year, most retailers have exhausted their promotional playbooks, having focused a significant share of their year-end resources on Black Friday sales. This is especially true in the age of COVID, with rumors of recession echoing the hall, many believe that BFCM may be the last shot at real volume. We advise our clients otherwise.