Oct 12

For most E-Commerce businesses, Q4 is the biggest time of the year for sales and revenue. Black Friday, Cyber Monday and Holiday shopping societal triggers help boost demand and conversion rate during these periods. November and December are typically the highest E-Commerce revenue months for many discretionary sectors such as fashion, beauty, personal care, electronics, etc.

By Chris Jones
Jun 15

The worldwide changes in privacy regulation have put most marketers on alert and many are asking themselves how they’ll manage customer data without third-party cookies.

Since marketers will no longer be able to rely on third-party data, they’ll need to start building real relationships with their consumers and a foundation of first-party data to succeed.

By Ryan Carroll
May 23

For too long, leadership teams have mentally separated “branding” from “marketing” as two different or efforts. Oftentimes managed by separate people. Unfortunately, brands that do this suffocate their ability to expand new and existing channels, because they miss out on valuable marketing data that can inform their creative decisions and testing strategies.

By Ryan Carroll
Mar 13

No question, 2020 was a juggernaut year for direct-to-consumer (DTC) marketing. Prior to the pandemic, many brands had planned modest DTC investments, but following COVID, and a cascade of worldwide lockdowns, retailers were compelled to innovate on the fly. According to Microsoft CEO, Satya Nadella, their analysts observed “two years’ worth of digital transformation in two months.”

By Ryan Carroll
Dec 19

By the time December rolls around each year, most retailers have exhausted their promotional playbooks, having focused a significant share of their year-end resources on Black Friday sales. This is especially true in the age of COVID, with rumors of recession echoing the hall, many believe that BFCM may be the last shot at real volume. We advise our clients otherwise.

By Ryan Carroll