Jan
31
TikTok is stealing eyeballs and ad dollars, and forcing CMOs off the sideline. We’ve outlined our top three considerations to help marketing leaders succeed on TikTok in our latest post.
Jan
31
The e-commerce trends happening on social media platforms are game-changers for both consumers and businesses alike. As platforms create better opportunities for brands to reach consumers, and in-app shopping is becoming more refined, more and more companies are jumping on the social commerce train.
Oct
27
The goals of influencer marketing run the gamut. Obviously the end goal is to drive sales and/or conversions, but your secondary goals will point you in one of four directions, which we’ll refer to here as our pillars.