Barefoot Scientist - Markacy

Barefoot Scientist


Markacy partners with Barefoot Scientist to accelerate new customer acquisition and revenue growth on Shopify.


Full-line foot care brand.

Barefoot Scientist is a leading brand in the fast-growing personal care space focused on helping customers have healthier and happier feet. Markacy partnered with Barefoot Scientist to accelerate new customer acquisition and retention objectives via an integrated media and growth strategy.

What We Did

»  Paid Acquisition Media Strategy
»  Email Channel Strategy
»  CRO & SEO Strategy
»  Retention & LTV Analysis


Paid Media
Acquisition Strategy

Optimized Facebook and Google Advertising as well as tested expansion channels including YouTube, Podcasts, Direct Mail, Snapchat, TikTok, and Pinterest. The result was a 475% increase in revenue during 2020 and improved revenue per impression over 12 month by 100%+.

Email Channel Strategy

Launched a holistic email marketing strategy including both campaigns and automations resulting in 400% email list growth.

CRO & SEO Strategy

We optimized the website funnel to improve core key performance indicators such as AOV and revamped the technical SEO architecture to drive sustained growth for the brand.


Shopify Revenue Growth


Increase in Email List Growth


“Markacy is the Jerry Maguire of Marketing. They have shown me the money and bring a refreshing approach that is financially driven and makes business sense.” David Maldoff President