Barefoot Scientist - Markacy

What Exactly Does Markacy Do?

We partner with brands of all sizes to grow direct-to-consumer revenue by offering a range of growth strategy and marketing services. We offer marketing and media expertise, strategic planning, connections, and a proven methodology for driving financial results.

Our senior level team brings a rich background from leading strategy consulting firms, top performance marketing agencies, and former CMO roles.

How Do I Get In Touch?

In normal times, we would love to have you at our office in Soho West. In the meantime, email us at info@markacy.com or give us a call to set up an introductory video meeting.

What Services Do You Specialize In?

Our main services of expertise include Facebook advertising, Google advertising, Amazon storefront optimization and media services, media planning & buying, lifecycle marketing, UX/UI services, SEO, CRO, and full-stack development.

What Areas Do You Focus On?

Our clients include emerging startups looking to get their e-commerce business or Amazon storefront off the ground, existing brands focused on scaling D2C sales, and large enterprises going through a digital transformation.

We have experience across numerous industries including deep expertise across consumer verticals such as fashion & apparel, pet, personal care, health, beauty, food & beverage, and home.

Barefoot Scientist

 

Markacy partners with Barefoot Scientist to accelerate new customer acquisition and revenue growth on Shopify.

 

Full-line foot care brand.

Barefoot Scientist is a leading brand in the fast-growing personal care space focused on helping customers have healthier and happier feet. Markacy partnered with Barefoot Scientist to accelerate new customer acquisition and retention objectives via an integrated media and growth strategy.

What We Did

»  Paid Acquisition Media Strategy
»  Email Channel Strategy
»  CRO & SEO Strategy
»  Retention & LTV Analysis

 

Paid Media
Acquisition Strategy

Optimized Facebook and Google Advertising as well as tested expansion channels including YouTube, Podcasts, Direct Mail, Snapchat, TikTok, and Pinterest. The result was a 475% increase in revenue during 2020 and improved revenue per impression over 12 month by 100%+.

Email Channel Strategy

Launched a holistic email marketing strategy including both campaigns and automations resulting in 400% email list growth.

CRO & SEO Strategy

We optimized the website funnel to improve core key performance indicators such as AOV and revamped the technical SEO architecture to drive sustained growth for the brand.

475%

Shopify Revenue Growth

400%

Increase in Email List Growth

 

“Markacy is the Jerry Maguire of Marketing. They have shown me the money and bring a refreshing approach that is financially driven and makes business sense.” David Maldoff President