Carpe - Markacy



Carpe is a fast growing DTC e-commerce brand that created a full line of antiperspirant products. Markacy partnered closely with Carpe’s leadership team and Head of Growth to drive strategic lifecycle marketing initiatives.

What We Did

»  Email Marketing Strategy
»  SMS Management
»  Data & Analytics
»  Lifecycle Marketing

Email Marketing

Increased email channel revenue by 75% through a robust email automation flow strategy and campaign cadence. Defined audience testing opportunities and increased account circulation to drive new revenue.

Lifecycle Marketing

Engaged customers throughout their buying journey and leveraged both email marketing and SMS to attract, convert, and retain long-term customers.

“We view Markacy as not only an agency partner, but as an extension of our team, and therefore our brand. Every team member that we have worked with is committed to seeking continued performance optimizations and not only our engagement level improvements, but our entire series of KPI’s that we set forth as goals for this partnership. We are very excited to continue investing into this partnership and believe that they will be a key factor in our continued success moving forward.” JP Carter CMO