Diggs
Markacy partners with Diggs to accelerate retention and lifecycle marketing, optimize online conversion rate, and maximize brand growth.
More comfortable, more ergonomic pet products.
Diggs is a leading innovator in the pet products industry. Markacy partnered with Diggs to drive revenue objectives and maximize brand growth across e-commerce and marketplace channels.
What We Did
» Paid Acquisition Media Strategy
» Creative Production
» Email Channel Strategy
» Reporting & Analytics
Paid Media
Acquisition Strategy
Created cross-platform marketing strategy, managed new acquisition & remarketing platforms, and optimized core paid channel metrics including ROAS, CAC & AOV. Increased paid social ROAS by 100% over three months, resulting in 60% growth in top-line revenue and 60% improvement in ratio of marketing spend to total revenue.
Creative Production
Worked with a team of multidisciplinary thinkers, artists, and producers to produce cross-channel content through creative concepting, live-action production, photo & art production, and motion animation.
Email Channel Strategy
Launched a retention & lifecycle marketing strategy to drive customer LTV through behavioral emails and seasonal campaigns.
70%
Increased Email Channel Revenue
60%
Growth in Top Line Revenue
“Markacy’s approach is different from any of the other agencies I’ve worked with. They brought a top-down, strategic approach to our growth by analyzing our most critical business objectives and created marketing initiatives specifically designed to meet P&L targets. For example, they identified a creative performance gap on Facebook for interest-based video assets and produceda campaign that is driving significant performance improvements for our business.” Founder