We partnered with Droplette to help support the brand’s launch in November 2020 with a key focus on revenue growth, customer acquisition and standing up foundational direct-to-consumer infrastructure.
The world’s first smart skincare device.
Droplette deeply delivers ingredients with a powerful, yet gentle micro-mist that can cross the skin barrier. We partnered with Droplette to help support the brand’s launch in November 2020 with a key focus on revenue growth, customer acquisition and standing up foundational direct-to-consumer infrastructure.
What We Did
» Paid Acquisition Media Strategy
» CRM Advisory & Execution
» CRO Strategy
Our team partnered with Droplette to support the brand’s initial Paid Media launch in November 2020. With a key focus on revenue growth and customer acquisition, our team developed a strategy focused on core media channels. On Facebook, we focused efforts on audience testing, conceptualizing and developing ad creatives, lead promotional testing and white-label advertising. On Google, we ensured coverage on all branded terms, built a go-to-market non-brand keyword strategy and leveraged shopping, display and discovery campaigns. We ultimately helped to increase media conversion rates up 115% from Q1 to Q2 and brought CAC down 13%.
CRM Advisory & Execution
As the brand rapidly acquired customers, Markacy provided guidance on the significance of implementing a robust CRM program to enhance email revenue and tailor customer interactions. Within four months, the brand witnessed a surge in overall email revenue, catapulting from tens of thousands per month to an impressive $430K. This transformation was facilitated by the strategic establishment of automation flow processes and the creative execution of Welcome, Abandoned Cart, Browse Abandoned, and Post Purchase Series, which collectively contributed $164.89K in revenue within a two-month timeframe. Furthermore, we saw a 1,400% increase in campaign revenue over three months which was achieved through the planning of a potent campaign calendar and precise customer segmentation. Notably, list growth saw a spike of 2,200% thanks to the successful Welcome Pop A/B testing initiative.
We remedied current gaps to CRO best practice to minimize friction and increase conversion of high-intent consumers. We improved the checkout process and high abandonment rate on Product Display Pages (PDPs) while improving overall site speed & performance. Additionally, we implemented behavior-based segmentation and, as mentioned above, new email automation strategies to increase opt-in & revenue. This on-site CRO strategy minimized intra-funnel friction and cart abandonment – which ultimately increased on-site conversion rate by 40%.
Increase in Total Email Revenue
(6 Month Span)
In Recurring MRR
(Within 12 Months
“Markacy helped us launch Droplette in late 2020 by managing all of our paid media advertising efforts. They also help advise us cross-channel which I appreciate, and have grown our email program and support Shopify optimizations. They know E-Commerce, and we consider them a key member of our digital growth team” Founder