Droplette

The world’s first smart skincare device.

Droplette deeply delivers ingredients with a powerful, yet gentle micro-mist that can cross the skin barrier. We partnered with Droplette to help support the brand’s launch in November 2020 with a key focus on revenue growth, customer acquisition and standing up foundational direct-to-consumer infrastructure. 

Paid Media
Acquisition Strategy

Our team partnered with Droplette to support the brand’s initial Paid Media launch in November 2020. With a key focus on revenue growth and customer acquisition, our team developed a strategy focused on core media channels. On Facebook, we focused efforts on audience testing, conceptualizing and developing ad creatives, lead promotional testing and white-label advertising. On Google, we ensured coverage on all branded terms, built a go-to-market non-brand keyword strategy and leveraged shopping, display and discovery campaigns. We ultimately helped to increase media conversion rates up 115% from Q1 to Q2 and brought CAC down 13%.

CRM Advisory & Execution

As the brand rapidly acquired customers, Markacy provided guidance on the significance of implementing a robust CRM program to enhance email revenue and tailor customer interactions. Within four months, the brand witnessed a surge in overall email revenue, catapulting from tens of thousands per month to an impressive $430K. This transformation was facilitated by the strategic establishment of automation flow processes and the creative execution of Welcome, Abandoned Cart, Browse Abandoned, and Post Purchase Series, which collectively contributed $164.89K in revenue within a two-month timeframe. Furthermore, we saw a 1,400% increase in campaign revenue over three months which was achieved through the planning of a potent campaign calendar and precise customer segmentation. Notably, list growth saw a spike of 2,200% thanks to the successful Welcome Pop A/B testing initiative.

CRO Strategy

We remedied current gaps to CRO best practice to minimize friction and increase conversion of high-intent consumers. We improved the checkout process and high abandonment rate on Product Display Pages (PDPs) while improving overall site speed & performance. Additionally, we implemented behavior-based segmentation and, as mentioned above, new email automation strategies to increase opt-in & revenue. This on-site CRO strategy minimized intra-funnel friction and cart abandonment – which ultimately increased on-site conversion rate by 40%.