HOBO - Markacy

HOBO

Markacy worked closely with Hobo’s CEO and marketing leadership on e-commerce growth initiatives, paid media marketing, email marketing, and content production to scale direct-to-consumer revenue.

Iconic leather handbags .

Hobo continues to delight its customers through its expansive selection of premium leather handbags and accessories – sold through retail, wholesale and online channels. Markacy partnered with Hobo’s CEO and marketing leadership to drive e-commerce growth initiatives, paid media marketing strategy, and creative production to scale direct-to-consumer revenue.

What We Did

Paid Media Acquisition

Email Marketing

Website Development

Full-Funnel Testing

+10x

Increased Return on Ad Spend

+230%

Increased Email List Size YoY

+300%

Revenue Growth Over 24 Months

Paid Media Acquisition Strategy

Developed a paid acquisition strategy that strengthened campaign performance by optimizing prospecting audiences and creating new compelling narratives.

Email Marketing

Scaled email channel revenue through email capture tactics, campaign segmentation and a strategic email automation overhaul.

Website Development

Re-platformed company’s website to Shopify from Kibo in effort to create a more scalable architecture and implement conversion-centric best practices. Also helped the brand launch a digital wholesale Shopify website for their B2B business.

Full Funnel Testing

We implemented conversion rate best practices across acquisition, retention and referral strategies to drive overall e-commerce revenue growth.