We optimized their current campaign structure as well as diversified their media portfolio by scaling into expansion channels which resulted in a 134% increase in Total Site Revenue.
KJUS
Luxury golf & ski apparel brand.
KJUS crafts innovative and premium sportswear that strengthens the performance of passionate athletes and was forged through a passion to enable people to reach the top of their game.
KJUS is engineered for people with active lifestyles dedicated to freedom of movement and comfort. Markacy was engaged in January 2021 to help KJUS scale digital acquisition.
KJUS is engineered for people with active lifestyles dedicated to freedom of movement and comfort. Markacy was engaged in January 2021 to help KJUS scale digital acquisition.
What We Did
Paid Media Acquisition Strategy
Creative Advisory & Production
Financial & Media Modeling
+134%
Increase in YoY Total Site Revenue
+157%
Increase in YoY Paid Search Revenue
+36%
Media CVR Improvement
Creative Advisory & Production
Worked closely with KJUS U.S. Creative Director to shape Ski & Golf season content into media placements that enabled increased ROAS & MER performance. We aligned creative investments to marketing calendar needs and data driven insights to ensure KJUS maximized platform specific placements. We developed a streamlined campaign structure to customize creative by gender and product interest while allowing budget to flow to the audiences that were most successful.
Paid Media Acquisition Strategy
Our team partnered with KJUS to optimize the existing strategy on Facebook, Google and Bing advertising. Additionally, we identified and executed the expansion of new acquisition channels that fit within marketing efficiency guardrails in effort to reach new audiences and achieve greater long-term scale.
