Our team partnered with Serenity Kids to implement a cross-channel advertising strategy – focused on existing campaign optimization along with identification of incremental expansion channels.
Serenity Kids
Offering nutrient-dense foods that taste great to kids and are convenient for parents
The Serenity Kids revolutionary pouch-delivered baby food comes from ethical sourcing, regenerative agriculture, and eco-friendly packaging to ensure a minimal ecological footprint. The family-owned brand has seen tremendous growth and continues to expand its business by offering the first-ever to market, rice and grain free puffs. We partnered with Serenity Kids to help support the brand’s growth in direct-to-consumer and efficiently scale customer acquisition.
What We Did
Paid Media Acquisition Strategy
Creative Advisory & Production
-70%
Reduction in CAC
+450%
Growth in eCommerce
+2x
Qualified Search Traffic
Creative Advisory & Production
Worked closely with Serenity Kids’ creative team to help define brand guidelines and shape baby food and puffs creative to facilitate CAC improvements and performance across all channels. Based on key learnings from extensive creative testing with their pouches product line, we strategically advised on priority creative concepts to help launch their new puffs product which led to an improvement in Paid Social CAC by 70%.
Paid Media Acquisition Strategy
Our team partnered with Serenity Kids to implement a cross-channel advertising strategy – focused on existing campaign optimization along with the identification of incremental expansion channels. We ultimately helped drive 450% growth in e-commerce year-over-year.
