Markacy partnered closely with HelloAva’s leadership team to support eCommerce optimizations and execute their cross-channel growth strategy.
HelloAva
The brains behind your beauty .
HelloAva is a fast-growing brand that leverages proprietary technology and machine learning to provide customers with customized skincare recommendations. Markacy partnered closely with HelloAva’s leadership team to support e-commerce optimizations and execute their cross-channel growth strategy.
What We Did
Paid Social Strategy
Search Strategy
Data & Analytics
Email Marketing Strategy
Conversion Rate Optimization
+115%
Increase in registrations generated through paid media
-32%
Reduction in cost per registration
Paid Social Strategy
Listening to our customer base allowed us to tailor unique messaging to targeted audiences, ensuring each audience connected with the brand in a way that encouraged them to follow along, fall in love with the brand story, and ultimately, with the products. We leveraged these qualitative insights to execute our paid social strategy focused on scaling growth at the lowest acquisition cost possible.
Search Strategy
We drove qualified traffic to the HelloAva website through a robust search strategy and increased onsite conversion rate to maximize brand growth.
