Our team comes from some of the biggest names in strategy consulting and marketing, offering you an enterprise-grade product with a boutique consultancy feel.
Helping CMOs tackle their biggest problems.
At Markacy, we pride ourselves on our ability to assist CEOs, CMOs, CDOs and marketing leaders in addressing their most pressing challenges. Our team of seasoned marketing experts offers customized solutions, leveraging proprietary analytics and decades of industry experience.
AI Marketing
Optimization
Incrementality
Testing
Marketing Mix
Modeling
Customer Funnel
Optimization
Marketing ROI
Assessment
Customer Data
& Analytics
Providing strategic capacity to accelerate growth.
From Martech to ROI assessments, we enable leaders to scale faster with measurable impact
Scheid Family Wines engaged Markacy in 2022 to help the family winemaker evaluate 4 of its brands for DTC scale potential, digital strategy and go-to-marketing recommendations.
Consulting Services Provided
+ DTC Strategy Assessment
+ Analytics & Modeling
+ Financial Modeling
+ Forecasting
+ Funnel Analysis.
Analytics Drives Our Decision Making.
Markacy balances 4 key methods to uncover marketing ROI and impact on bottom line
+Platform-reported attribution
for creative testing and directional marketing efficiency.
+Incrementality testing and Controlled Experiments
for measuring true marketing profit ROI - not ROAS - for each channel.
+Modeling (e.g. MMM)
to understand correlation of marketing activity & revenue, which guides total channel allocation & unpacks revenue contribution.
+Customer Insights (e.g. Survey Research)
to help in understanding where your customers consume media and their pathway to purchase.
Analytics Drives Our Decision Making.
Data management and analytics is a key differentiator for Markacy. We built a proprietary analytics tool that ports in data across numerous platforms and converts it into actionable business intelligence.
FAQ.
Markacy is an award-winning, financially-driven performance marketing agency. We provide marketing services such as media management, creative development, and analytics to help businesses achieve financial results. We also support Venture Capital & Private Equity firms with due diligence and post-deal value creation projects.
We are “financially-driven.” We help our clients connect marketing budgets to tangible P&L results. The CFO and CMO relationship is more important than ever, so we work closely with senior leadership to understand their P&L drivers, forecasts, and margin considerations to build strong marketing practices to optimize outcomes.
Markacy takes a value-based approach to pricing, meaning our incentives are completely aligned with our clients’ outcomes.
Our standard Managed Services engagements are typically retainer-based with a flexible scaling model that suits our clients’ growth plans. This could either be a % of spend or tied to performance based on revenue or customer growth goals.
Our diligence and consulting projects are typically fixed-fee with term payment options.
Our senior team has a unique blend of profiles: our team has spent decades working in large agencies, consulting firms like PwC, Boston Consulting Group, and KPMG, as well as client-side roles – bringing a unique blend of insights. We pride ourselves in rigorous finance-based and analytical processes to maximize the incremental ROI of marketing.
We help clients of all sizes and stages buy media strategically across digital, marketplace and traditional mediums. Because we are experts across all media types, we can help our clients allocate and optimize spend across channels to maximize financial outcomes.
We leverage incrementality testing, mix modeling, and a unique approach to analytics to uncover true Marketing ROI.
Our approach ensures that your marketing capital is flowing to the highest-ROI areas based on your business priorities.
In response to our client’s needs, we built a proprietary analytics platform, Gather. This highly secure cloud data lake enables automated dashboard reporting, consolidated platform analytics, and the ability to look at customer acquisition and retention data in seconds. Since we give all of our clients access to this tool, we use it to complement any existing tech stack to drive alignment for performance, attribution, and other core business metrics.
In response to our client’s needs, we built a proprietary analytics platform, Gather. This highly secure cloud data lake enables automated dashboard reporting, consolidated platform analytics, and the ability to look at customer acquisition and retention data in seconds. Since we give all of our clients access to this tool, we use it to complement any existing tech stack to drive alignment for performance, attribution, and other core business metrics.
We are thought leaders.
Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
Let’s Talk Shop.
If you have a marketing need, we would love to see how we can help.
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