Our team comes from some of the biggest names in strategy consulting and marketing, offering you an enterprise-grade product with a boutique consultancy feel.
Helping CMOs tackle their biggest problems.
At Markacy, we pride ourselves on our ability to assist CEOs, CMOs, CDOs and marketing leaders in addressing their most pressing challenges. Our team of seasoned marketing experts offers customized solutions, leveraging proprietary analytics and decades of industry experience.
AI Marketing
Optimization
Incrementality
Testing
Marketing Mix
Modeling
Customer Funnel
Optimization
Marketing ROI
Assessment
Customer Data
& Analytics
Providing strategic capacity to accelerate growth.
From Martech to ROI assessments, we enable leaders to scale faster with measurable impact
Scheid Family Wines engaged Markacy in 2022 to help the family winemaker evaluate 4 of its brands for DTC scale potential, digital strategy and go-to-marketing recommendations.
Consulting Services Provided
+ DTC Strategy Assessment
+ Analytics & Modeling
+ Financial Modeling
+ Forecasting
+ Funnel Analysis.
Analytics Drives Our Decision Making.
Markacy balances 4 key methods to uncover marketing ROI and impact on bottom line
+Platform-reported attribution
for creative testing and directional marketing efficiency.
+Incrementality testing and Controlled Experiments
for measuring true marketing profit ROI - not ROAS - for each channel.
+Modeling (e.g. MMM)
to understand correlation of marketing activity & revenue, which guides total channel allocation & unpacks revenue contribution.
+Customer Insights (e.g. Survey Research)
to help in understanding where your customers consume media and their pathway to purchase.
Analytics Drives Our Decision Making.
Data management and analytics is a key differentiator for Markacy. We built a proprietary analytics tool that ports in data across numerous platforms and converts it into actionable business intelligence.
FAQ.
Markacy is a boutique marketing consulting firm that helps businesses optimize growth investments to achieve sustained performance. By integrating strategy, execution, and measurement, Markacy delivers end-to-end expertise across all major marketing channels. Markacy core offerings are:
1. Managed Services – Our core media agency business — we bring expertise across media buying/optimization, measurement, and digital growth marketing. We are experts in all Digital, Social, Traditional, and Emerging marketing channels.
2. Consulting – We partner with leading businesses to drive initiatives along the CMO/CCO agenda, including strategy and organizational consulting, ROI measurement and modeling, and AI optimization.
3. Deals & Diligence – We partner with Private Equity sponsors to assess and accelerate value creation across the deal cycle. Our marketing diligence work uncovers CAC:LTV opportunities, benchmark to competitors, and rigorously tests whether a target’s growth engine is scalable, efficient, and defensible.
Backed by a deep bench of industry experts and proprietary tools, Markacy partners with leadership teams to connect marketing decisions directly to financial outcomes.
Consulting Services
1. Growth Strategy & Transformation
We help brands and investors define how to grow — aligning marketing, product, and financial goals into clear roadmaps. This includes go-to-market strategy, pricing, channel expansion, distribution, and organizational design.
2. Marketing Diligence & Commercial Assessment
We partner with PE and VC sponsors to evaluate the strength and scalability of a target’s marketing engine. Our diligence frameworks assess CAC:LTV efficiency, channel maturity, MarTech and attribution rigor, and the defensibility of growth.
3. Analytics & Measurement Modernization
We design and implement data architectures and measurement systems that translate marketing performance into financial outcomes — including MMM, incrementality testing, and full-funnel media spend modeling.
4. Technology & Process Enablement
We architect and deploy CRM, marketing automation, and analytics platforms (HubSpot, Salesforce, GA4, Looker, etc.) to enhance visibility, speed, and cross-functional execution.
5. AI & Marketing Innovation
We guide clients through the adoption of AI-driven marketing workflows — from creative optimization and automation to predictive modeling, AI-powered SEO/AIO, and marketing ops modernization.
Markacy deploys diverse teams of varying sizes to support client scope and timing requirements. We pair client needs with our internal expertise across the marketing ecosystem to drive results for our stakeholders.
Are typical teams for most projects are between 3-6+ dedicated experts with significant Partner involvement.
We lead with value-based pricing, which means we always aim to align pricing with clients budgets, desired scope, and results. We typically align on a fixed fee scope with a performance bonus tied to client outcomes. This helps ensure client scope is achieved, while having a strategic eye towards client financial objectives. For media management arrangements, we can price based on a percentage of spend where necessary.
In response to our client’s needs, we have built a proprietary analytics platform. This highly secure, cloud-baused data lake enables automated dashboard reporting, consolidated platform analytics, and the ability to look at customer acquisition and retention data in seconds. We use it to complement any existing tech stack to drive alignment for marketing channel performance and other core business metrics.
Please use our contact form to provide details of the services you are looking for or reach out to info@markacy.com and we will reach back out to asap to schedule a call.
We are thought leaders.
Let’s Talk Shop.
If you have a marketing need, we would love to see how we can help.
Partnerships & General Inquiries:
