Markacy is a boutique marketing consulting firm that helps businesses optimize growth investments to achieve sustained performance. By integrating strategy, execution, and measurement, Markacy delivers end-to-end expertise across all major marketing channels. Markacy core offerings are:

1. Managed Services – Our core media agency business — we bring expertise across media buying/optimization, measurement, and digital growth marketing. We are experts in all Digital, Social, Traditional, and Emerging marketing channels.

2. Consulting – We partner with leading businesses to drive initiatives along the CMO/CCO agenda, including strategy and organizational consulting, ROI measurement and modeling, and AI optimization.

3. Deals & Diligence – We partner with Private Equity sponsors to assess and accelerate value creation across the deal cycle. Our marketing diligence work uncovers CAC:LTV opportunities, benchmark to competitors, and rigorously tests whether a target’s growth engine is scalable, efficient, and defensible.

Backed by a deep bench of industry experts and proprietary tools, Markacy partners with leadership teams to connect marketing decisions directly to financial outcomes.

How We Engage

1. Pre-Investment Diligence
-We conduct Marketing & Commercial Diligence to assess the strength, scalability, and defensibility of a target’s marketing engine.
-Quantify CAC:LTV efficiency, channel maturity, and brand momentum
-Evaluate data infrastructure, attribution, and marketing technology
-Identify growth levers and operational risks that impact valuation

2. Post-Close Value Creation
-Once a deal closes, we partner with portfolio leadership teams to accelerate growth and optimize marketing ROI.
-Build or refine go-to-market strategy, pricing, and channel mix
-Deploy analytics and measurement frameworks that tie spend to revenue
-Implement technology and process enablement to enhance visibility and accountability

3. Ongoing Advisory & Operating Support
-We often serve as an extension of the operating partner or CMO, offering continued support through fractional leadership, analytics-as-a-service, or project-based transformation work.
-Provide quarterly performance reviews and portfolio benchmarking
-Support integration, restructuring, or turnaround initiatives
-Deliver playbooks and reporting systems to standardize measurement across holdings

Most diligence partners understand the numbers; few understand the marketing engine behind them.

Markacy was built to bridge that gap — we are led by former PwC, BCG and KPMG experts with decades of combined experience advising Fortune 1000 acquirers and scaling brands.
We bring rigor and creativity to marketing diligence, helping investors uncover value creation opportunities that traditional commercial diligence often misses.

We lead with value-based pricing, which means we always aim to align pricing with clients budgets, desired scope, and results. We typically align on a fixed fee scope with a performance bonus tied to client outcomes. This helps ensure client scope is achieved, while having a strategic eye towards client financial objectives. For media management arrangements, we can price based on a percentage of spend where necessary.

In response to our client’s needs, we have built a proprietary analytics platform. This highly secure, cloud-baused data lake enables automated dashboard reporting, consolidated platform analytics, and the ability to look at customer acquisition and retention data in seconds. We use it to complement any existing tech stack to drive alignment for marketing channel performance and other core business metrics.

Please use our contact form to provide details of the services you are looking for or reach out to info@markacy.com and we will reach back out to asap to schedule a call.