Full-funnel marketing, built for CMOs and CFOs alike.
From paid media to lifecycle CRM, measurement to AI search, we run every channel against the same number: contribution to enterprise value.
Markacy is a fiduciary, not a fee-chaser. We run paid acquisition, lead generation, and owned retention as a single integrated system — every dollar of media, creative, and lifecycle investment tied back to contribution margin, CAC:LTV, and enterprise value. Senior teams. Built for the boardroom.
Full-Funnel Media
Omni-channel optimization as a fiduciary, not a fee-chaser. Paid acquisition and owned retention, run as one system, with the same financial rigor a CFO would apply to capex.
Measurement & Analytics
Past walled-garden vanity metrics. Incrementality testing, MMM, and customer-file analytics on our proprietary data lake — so every channel is held accountable to real, defensible contribution.
GEO & AI Search
Search is shifting from links to answers. We help brands win visibility, citations, and conversions across Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity — before the category leaders lock in.
Strategy Consulting
Marketing strategy with the rigor of a consulting firm and the operating know-how of a senior agency. From growth strategy to M&A diligence to operating model design — built for boards, sponsors, and CMOs.
Malbon, top to bottom.
How we work, answered.
How are you different from other performance marketing agencies?
Three things. Financial alignment — we tie marketing budgets to P&L results, working alongside CFO and CMO to understand drivers, build defensible forecasts, and optimize growth investments. Measurement and incrementality — we look past vanity metrics and use MMM, incrementality testing, and omni-channel measurement to connect media to real financial outcomes. Senior teams, boutique by design — every account has VP- and CMO-level oversight, not a layered hierarchy.
What is your pricing structure?
We lead with value-based pricing. We typically align on a fixed-fee scope with a performance bonus tied to client outcomes — ensuring scope is met while keeping a strategic eye on financial objectives. For media management arrangements, we can price as a percentage of spend where it fits the engagement model.
What does your analytics platform actually do?
Gather is our proprietary cloud-based data lake. It ingests data from paid platforms, owned channels, your CRM, and finance systems — then converts it into automated dashboards, consolidated reporting, and real-time views of CAC, retention, and contribution. We use it to complement (not replace) your existing stack.
How do you align media spend with financial objectives?
We analyze your customer-unit economics to ensure CAC is appropriately aligned with LTV across cohorts. We then model how different spend scenarios drive different financial outcomes — turning marketing from a cost center into a profit driver with defensible ROI.
What channels do you buy media in?
All of them, in-house, with an unbiased view of performance. Digital (Meta, Google, TikTok, YouTube, CTV, programmatic), traditional (linear TV, out-of-home, audio, direct mail), and retail media networks (Amazon, Walmart, Target, Instacart, Criteo).
How do you measure media performance?
We balance four methods. Platform attribution for creative testing and directional efficiency. Incrementality testing for true marketing profit ROI — not just ROAS. Media Mix Modeling for revenue contribution and channel allocation. Customer research for pathway-to-purchase insight. All four roll into a unified view of what’s actually driving the P&L.
How do we get started?
Reach out via the contact form or email info@markacy.com. We typically open with a working session to understand the business, the P&L, and the growth questions you’re trying to answer. From there we shape a scope tailored to your situation — fixed-fee strategy, full-service retainer, or project-based diligence.
Bring us your hardest revenue question.
The kind a CFO would ask but most agencies wouldn’t quote. We’ll come back with a structured POV — and the team to execute against it.
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