Markacy worked closely with Hobo’s CEO and marketing leadership team on eCommerce growth initiatives, paid media, email marketing, and content production to scale its direct-to-consumer revenue.
HOBO
Iconic leather handbags.
Hobo delights customers with its expansive selection of premium leather handbags and accessories, available through retail, wholesale, and online channels. Markacy partnered with Hobo’s CEO and marketing leadership team to drive eCommerce growth through paid media, email marketing, and creative production, helping scale its direct-to-consumer revenue.
What We Did
Paid Media Acquisition
Email Marketing
Website Development
Full-Funnel Optimization
+10x
Return on Ad Spend
+230%
Increase in Email List Size YoY
+300%
Revenue Growth Over 24 Months
Paid Media Acquisition Strategy
Developed a paid media acquisition strategy that strengthened campaign performance by optimizing prospecting audiences and developing compelling creative narratives.
Email Marketing
Scaled email revenue through optimized email capture tactics, audience segmentation, and a strategic automation overhaul.
Website Development
Re-platformed the company's website from Kibo to Shopify to create a more scalable architecture and implement conversion-focused best practices. Markacy also helped launch a dedicated Shopify wholesale website to support the brand's B2B business.
Full Funnel Testing
Implemented conversion rate optimization best practices across acquisition, retention, and referral strategies to drive sustainable eCommerce revenue growth.
