B2B Growth · Markacy

Marketing teams that balance demand creation and demand capture convert better, retain longer, and pay back faster.

We treat marketing as a capital allocation decision and work closely with your sales team to drive qualified pipeline.

LIVE

60–70% of B2B research is done before sales is contacted 4 ways one investment pays back Senior operators across every engagement Built for the boardroom, not the dashboard

Trusted by B2B leaders

Google Cloud Keyfactor IONQ Hisamitsu SC Johnson Mars BKV Energy VMG

The Growth Argument

Most B2B teams are over-indexed on capture.

Teams that balance demand creation and demand capture convert better, retain longer, and pay back faster.

Share of voice

Share of mind

Share of wallet.

10pts excess SOV = 0.5pt market share

Spend wisely.

Source: LinkedIn B2B Institute, Bain, IPA Databank, BCG

Where most teams sit today 30% Brand · 70% Performance

Brand (Demand Creation)

Performance (Demand Capture)

Where category leaders move ~50% Brand · ~50% Performance

Brand (Demand Creation)

Performance (Demand Capture)

Higher ESOV delivers higher CAGR

Share of voice drives revenue growth.

Each dot = company. Pattern is durable across industries, geographies, and decades of research.

The growth rule

SOV > SOM

To grow, marketing share of voice must exceed current share of market. Spending at parity defends. Spending below cedes share.

The catch-up premium $1.92 spent later to regain every $1 of brand share cut today. Up from $1.85 in 2022.

The Markacy Method

Buyers self-educate. We win the whole journey, not just the form fill.

By the time a prospect raises a hand, most of the decision is made. We optimize for pipeline quality and revenue, not lead volume, across every stage of how revenue leaders buy.

01Discover

Demand Creation

Reach buyers before they raise a hand.

Paid search and intent media
LinkedIn and industry platforms
SEO, AIO, and brand discovery
Content that earns the citation

02Evaluate

Buyer Evaluation

Reinforce credibility while buyers compare.

LinkedIn retargeting
Case studies and product content
Comparison and proof messaging
Category thought leadership

03Select

Pipeline Conversion

Convert intent into qualified pipeline.

Demo and lead-gen campaigns
Landing pages and A/B testing
CRM nurture and sales alignment
Attribution back to revenue

Global paid media Lead gen & qualification 360 analytics & measurement Partner & alliance marketing CRM & lifecycle Creative production & testing Full-funnel financial modeling AI enablement

Four Paths to Payback

One investment, four ways it pays back.

Pipeline creation is the obvious return. It is rarely the largest. Marketing compounds through conversion, velocity, and retention.

The investment

A coordinated marketing investment creates multiple compounding effects.

Elevates credibility with buyers and execs
Increases confidence and urgency in-deal
Amplifies existing demand, SDR, and events
Builds the equity that defends share later

Pipeline creation

~30–60 days

Incremental opportunities, sized as AOV by close rate.

Conversion rate lift

~30–60 days

A 2-point close-rate improvement, often larger ARR impact than new leads alone.

Velocity and deal size

~60–90 days

5–10% faster sales cycles and higher AOV. Compounds across the cohort.

Retention improvement

~365+ days

A 3-point retention lift across the base. Durable, recurring ARR.

Proof

High-ROI growth for technical B2B brands.

From deep tech to enterprise infrastructure to global healthcare. Same discipline: create demand, capture it efficiently, prove the return in finance terms.

IONQ

Quantum Computing · B2B Enterprise

Create demand

Launched a global B2B paid media program for an emerging, deeply technical category. Aligned segmentation and targeting to enterprise buyers, with attribution wired back to CRM.

+45%

Increase in engagement

Media channels managed

BKV Energy

Industrials & Energy · B2B Lead-Gen

Capture demand

Optimized lead generation through landing-page testing, audience analysis, and campaign consolidation. Led creative strategy to lift paid acquisition on Meta.

20%

Media CPA reduction

+77%

Revenue YoY growth

Hisamitsu

Global Healthcare · B2B + HCP

Convert + retain

Built speciality-driven segmentation and email communications for HCP customer sampling. Integrated paid media with CRM through improved attribution and custom field mapping.

+30%

Media ROI improvement

+50%

Email open rates

Ways to engage

Two ways in. One standard of senior oversight.

Managed service / monthly retainer

Run it with us

Ongoing execution across paid media, CRM, SEO, and analytics. We extend your team and manage spend with full transparency.

Media buying and optimization
SEO, AIO, GEO, and brand discovery
CRM and lifecycle marketing
Analytics-as-a-service

Consulting / project-based, fixed

Diagnose and design

Strategic, time-bound engagements focused on growth, measurement, or transformation. We diagnose, design, and deliver.

Marketing strategy and GTM roadmap
Measurement and modeling, MMM and incrementality
Marketing due diligence for PE and corporate partners
Outsourced CMO and CCO initiatives

Markets we cover United States, Canada, Mexico, South America, Japan, Korea, Australia, New Zealand, United Kingdom, and Europe.

Let’s talk

Run B2B growth like the investment it is.

Bring us the pipeline target and the P&L pressure. We will show you where the return actually comes from.

Senior operators. Built for the boardroom.

Start a conversation →