Carpe is a fast-growing DTC eCommerce brand that offers a full line of antiperspirant products. Markacy partnered closely with Carpeās leadership team to drive strategic lifecycle marketing initiatives.
Carpe
Dermatologist-recommended antiperspirants.
Carpe is a fast-growing DTC eCommerce brand offering a full line of antiperspirant products. Markacy partnered closely with Carpeās leadership team to drive strategic lifecycle marketing initiatives.
What We Did
Email Marketing Strategy
SMS Management
Data & Analytics
Lifecycle Marketing
+75%
Increase in Email Channel Revenue
+137%
Increase in New SMS Channel Transactions QoQ
+300%
Revenue Growth Over Two Years
Email Marketing Strategy
Markacy increased email channel revenue by 75% through a robust automation flow strategy and optimized campaign cadence. The team also identified audience testing opportunities and expanded account reach to drive incremental revenue.
Lifecycle Marketing
The strategy engaged customers throughout the buying journey by leveraging email and SMS to attract, convert, and retain long-term customers. Advanced segmentation enabled more tailored communication based on customer behavior, increasing overall engagement and conversion.
SMS Marketing Strategy
Markacy established SMS as a core revenue channel by aligning email and SMS campaign cadences. This helped the brand reach new customer segments and position SMS as a preferred communication channel for select audiences.
