Maxbone

Markacy partnered with Maxbone in Q4 2021 to implement a full-funnel marketing strategy spanning paid media, CRM (Email and SMS), and conversion rate optimization (CRO).

Pet essentials, modernized.

Markacy partnered with Maxbone in Q4 2021 to implement a full-funnel marketing strategy across paid media, CRM (Email & SMS), and website conversion rate optimization. We restructured Maxbone’s homepage, PLPs, and PDPs, resulting in a 30% increase in on-site CVR. Markacy also managed Maxbone’s paid media campaigns across Meta and Google, as well as CRM (Email & SMS) automation flows and Klaviyo campaign sends, to maximize overall sales and customer acquisition aligned with monthly revenue goals. Markacy also supported content production to ensure Maxbone had the right creative assets to drive sales across its direct-response channels.

What We Did

Paid Media Acquisition Strategy

Email/SMS Strategy & Management

Website Conversion Rate Optimization

Creative Advisory & Support

Financial Forecast & Media Mix Modeling

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Restructured Maxbone's homepage, PLPs, and PDPs, resulting in a 30% increase in on-site CVR.

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Achieved Maxbone's highest monthly sales in November 2021.

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Supported Maxbone through its acquisition by Wag! in 2023.