Markacy partnered with Oars + Alps to optimize its eCommerce experience, implement a scalable growth strategy, and drive revenue growth across paid media and organic channels.
Oars + Alps
Natural skincare with powerful results.
Oars + Alps is a disruptive consumer brand offering premium skincare products that deliver powerful results. Markacy partnered with Oars + Alps to implement a scalable growth strategy and drive revenue growth across paid media and organic channels. Markacy also analyzed customer and product funnels through ongoing growth experiments to identify the factors most closely associated with performance.
What We Did
Paid Media Acquisition Strategy
Growth & Marketing Strategy
Conversion Rate Optimization
Email Marketing Strategy
+59x
Return on Ad Spend
+95%
Increase in MER
+22%
Increase in Top-Line Revenue YoY
Paid Media Acquisition Strategy
Developed a cross-platform paid media strategy, launched new acquisition and remarketing campaigns, and optimized key performance metrics, including ROAS, CAC, and AOV.
Growth & Marketing Strategy
Led ongoing, data-backed growth experiments focused on optimizing customer and product funnels. We identified the factors most closely associated with growth, driving sustainable revenue gains. Initial efforts increased online conversion by 45% and AOV by 27%.
Conversion Rate Optimization
Implemented an on-site CRO strategy to reduce funnel friction and abandonment, improve cross-channel conversion, and maximize AOV.
Email Marketing Strategy
Reviewed and audited all automation flows to develop a holistic email marketing strategy across the customer lifecycle.
