Markacy partnered with Sabah in the summer of 2021 to help optimize the brand’s media efficiency and drive greater profitability across its eCommerce business.
Sabah
Stylish, handmade footwear brand.
Sabah is a lifestyle brand offering stylish, handmade footwear known for its comfort, versatility, and traditional Turkish craftsmanship. Every pair is handcrafted in workshops located in Gaziantep, Turkey, and El Paso, Texas. Sabah celebrates quality materials, thoughtful design, and exceptional fit while staying true to traditional shoemaking techniques. The brand has grown to six locations across the United States and one in Europe, welcoming customers and creating a warm, inviting shopping experience. Markacy partnered with Sabah in the summer of 2021 to optimize the brand’s media efficiency and drive greater profitability across its eCommerce business.
What We Did
Paid Media Acquisition Support
Forecasting & Growth Analysis
Creative Advisory & Production
Website Development
CRM (Email & SMS) Optimization
+16%
Increase in MER
-14%
Reduction in CAC
+40%
Increase in Google Shopping Revenue
Paid Media Acquisition Strategy
Markacy helped Sabah align product margins and cost of sales to establish a Media Efficiency Ratio (MER) target that ensured first-purchase profitability. Over a 12-month period, Markacy increased MER by more than 16% while reducing new customer acquisition costs by 14%. Combined with ongoing inventory and demand planning, this enabled Sabah to better allocate spend across key channels and maximize efficiency. Markacy also advised Sabah on expanding into new acquisition channels, including direct mail.
Forecasting & Growth Analysis
Markacy worked closely with Sabah's founder and marketing leadership team to evaluate inventory levels, purchasing trends, and upcoming product launches. We analyzed front-end advertising performance alongside on-site and CRM analytics to optimize the entire customer journey. By identifying high-value customer segments, lifetime value (LTV), repeat purchase trends, and top-performing products, we developed data-driven strategies to optimize paid media, the website, and the Klaviyo CRM program.
Website Development
Markacy migrated Sabah from a headless CMS to Shopify 2.0, giving the team greater control over merchandising and site management. The new Shopify 2.0 experience improved site speed by 30% across desktop and mobile, creating a stronger foundation for future eCommerce growth.
