Markacy partnered with Sabah in summer 2021 and helped the brand optimize its media efficiency rate with a focus to make their eCommerce business more profitable.
Sabah
Stylish, handmade footwear brand.
Sabah is a lifestyle brand that offers stylish handmade footwear, known for its comfort, versatility and traditional turkish craftsmanship. Every shoe is made by hand in workshops located in Gaziantep, Turkey and El Paso, Texas. Sabah celebrates quality materials, design and fit and continues to adhere to traditional shoe making techniques. The brand has grown to six locations across the US and one location in Europe always welcoming customers and making them feel at home. Markacy partnered with Sabah in summer 2021 and helped the brand optimize its media efficiency rate with a focus to make their eCommerce business more profitable.
What We Did
Paid Media Acquisition Support
Forecasting & Growth Analysis
Creative Advisory & Production
Website Development
CRM Optimization
+16%
Increase in MER
-14%
Reduction in CAC
+40%
Increase in Google Shopping Revenue
Paid Media Acquisition Strategy
Markacy helped Sabah better connect its product margin and costs of sales to define a media efficiency rate (MER) target that would help ensure first purchase profitability. Over the course of 12 months, Markacy was able to drive a 16%+ in crease in MER and a 14% decrease in new customer acquisition cost. This coupled with a clear dialogue around inventory and demand planning, enabled us to help Sabah better ebb and flow spend to key channels to maximize efficiencies. We also helped advise Sabah on expansion channels such as direct mail.
Forecasting & Growth Analysis
We worked very closely with Sabah’s Founder and marketing leadership team to understand current inventory levels, trends, new collections and styles that needed to be prioritized, etc. We managed and analyzed the front-end advertising for the brand but also looked at on-site and CRM analytics to ensure the entire funnel was optimized. We helped Sabah analyze all their customer data to indentify customer LTV, repeat trends, gateway products leading to the highest repeat, etc. This data helped up optimize ads, the website and the Klaviyo CRM funnel.
Website Development
We helped Sabah migrate for a headless CMS to Shopify 2.0 which gave their team far greater control of merchandising and site layout options. The Shopify 2.0 site was 30% faster on Mobile and Desktop and will enable future eCommerce scale.
