Markacy partnered with Scheid Family Wines to evaluate four brands to prioritize for direct-to-consumer sales while expanding wholesale distribution.
Scheid Family Wines
Sustainable wines.
Scheid Family Wines ($100M+ public company) partnered with Markacy in 2022 to evaluate four brands to prioritize for direct-to-consumer sales while expanding wholesale distribution. Markacy analyzed the current state across people, processes, technology, and financials, then developed bespoke strategies for 2023 that leveraged existing media and marketing budgets to maximize brand awareness and sales. Markacy also supported Sunny With A Chance Of Flowers in implementing a three-tier advertising strategy across Meta, Google, eGrocery, Direct Mail, and marketplaces, while optimizing the brand’s CRM (Email & SMS) automation flows and campaign strategy.
What We Did
Digital Strategy
Finance-Based Marketing
Paid Media Management
CRM (Email/SMS) Strategy & Implementation
Converstion Rate Optimization
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Identified product margin opportunities to increase profitability across core paid media channels.
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Analyzed LTV across acquisition strategies to pinpoint growth areas for investment
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Streamlined the technology stack to reduce risk and technical debt.
