Markacy partnered with Serenity Kids to implement a cross-channel paid media strategy focused on optimizing existing campaigns and identifying incremental growth opportunities across new acquisition channels.
Serenity Kids
Offering nutrient-dense foods that taste great to kids and are convenient for parents.
Serenity Kids’ revolutionary pouch-delivered baby food is made with ethically sourced ingredients, regenerative agriculture practices, and eco-friendly packaging to minimize its environmental footprint. The family-owned brand experienced tremendous growth and expanded its product line with the first rice- and grain-free puffs on the market. Markacy partnered with Serenity Kids to support direct-to-consumer growth and efficiently scale customer acquisition.
What We Did
Paid Media Acquisition Strategy
Creative Advisory & Production
-70%
Reduction in CAC
+450%
Growth in eCommerce Revenue
+2x
Increase in Qualified Search Traffic
Creative Advisory & Production
Markacy worked closely with Serenity Kids’ creative team to refine brand guidelines and develop baby food and puff creative designed to improve CAC and performance across channels. Drawing on insights from extensive testing across the pouch product line, the team prioritized creative concepts for the new puff launch, contributing to a 70% improvement in paid social CAC.
Paid Media Acquisition Strategy
Markacy implemented a cross-channel paid media strategy focused on optimizing existing campaigns and identifying incremental growth opportunities across new acquisition channels. The strategy ultimately drove 450% year-over-year growth in eCommerce revenue.
