Marketing should be managed like an investment portfolio, not a collection of channels.
Spend with absolute confidence knowing you are maximizing ROI.
We start with allocation, then coordinate four measurement disciplines into a single, defensible answer.
Demand Creation
Build credibility upstream.
Demand Capture
Convert active intent to revenue.
Incrementality Testing
e.g. Matched-Market Holdouts
Isolate the causal impact of a channel or campaign. Identifies how many sales would have happened without the marketing activity — the only true read on lift.
Mix Modeling (MMM)
Regression-based, Google Meridian
Determine the correlation between marketing activity and revenue. Estimates each channel’s contribution over time and produces response curves for budget planning and diminishing returns analysis.
Attribution
Click-based MTA, view-based
Track user interactions and assign credit across channels and campaigns. Produces tactical metrics — CPA, ROAS, contribution percentages — to optimize touchpoints inside a campaign.
Customer Insights
Post-purchase surveys, lift studies
Uncover how customers actually discover brands, what influences their decisions, and where they spend time in the purchase journey — the qualitative layer your dashboard can’t capture.
Gather Analytics Platform.
Markacy’s proprietary measurement stack
Our proprietary platform ingests data from every major marketing source, processes it through purpose-built measurement infrastructure, and outputs decision-grade answers in real time.
AI insights
Ask anything about your marketing data
Based on Q1 MMM output, Snapchat and AppLovin are the lowest-mROAS channels in your active mix. Reallocating that $1M into Meta Prospecting and Google Shopping projects a +0.3x lift in blended ROAS.
Scenario plans
Recommended actions
Channel ROI · Q1 MMM
Marginal ROAS by channel
Response curve · Meta Prospecting
Marginal ROAS at current spend
Incremental lift
Test vs. control
Data pipeline · Live status
All sources syncing
Data Pipelines for Automated Reporting
API hooks across every major platform. Real-time, customizable, and built to scale.
Unbiased Measurement
True incremental ROI, free from platform self-reporting bias.
Rapid Testing
High-impact controlled experiments to validate before scaling spend.
Research & Insights
Competitor intelligence, market share, and consumer research that contextualize the numbers.
Turn measurement into insight.
Insight into profit.
Some of our results ↓
Rodan + Fields
Beauty & Personal Care · $1B+ Revenue · DTC
The Problem
Running hundreds of millions in annual media spend across Meta, Google, CTV, and TikTok, R+F couldn’t isolate which channels were producing incremental revenue versus harvesting existing demand. The team needed a single, finance-grade view to defend the budget.
The Approach
- Stood up Chord-based data infrastructure migrating from Tealium
- Built two custom MMMs: New Customer Revenue + Total Revenue models
- Designed a 4-state matched-market incrementality test on Pure C brand campaigns
- Layered post-purchase survey insights for qualitative attribution
- Delivered 5 strategic media-mix recommendations against the modeling output
The Result
- +30% ROMI improvement path identified via spend reallocation
- Substantial Meta Retargeting reduction recommendation, reallocated to higher-mROAS prospecting and Google Shopping
- Removed Snapchat and AppLovin from active media mix
Oncourse Home Services
Home Warranty & Services · $1B+ Revenue
Measurement-led spend reallocation across a national home services portfolio, identifying inefficient demand-capture channels and reweighting investment toward higher-incremental-impact tactics. +38% ROMI improvement delivered through MMM-driven channel mix shifts and incrementality-validated test/learn rollouts.
Edmentum
Education Technology
Optimized lead generation and customer acquisition spend through advanced testing and attribution, isolating which channels were producing incremental enrollment versus harvesting existing intent. +41% ROMI improvement delivered through reallocation toward higher-incremental-impact channels and tactical testing rollouts.
Bring us your measurement question.
If your platform dashboard and your CFO’s spreadsheet don’t agree, we should talk. Senior operators. Built for the boardroom.
Schedule a measurement audit →