About
Ryan Mason is President and COO of Markacy, where he helps lead the firm’s growth, operations, and client strategy. He specializes in performance marketing, paid media, marketing measurement, marketing transformation, and AI for marketing.
Ryan is also a prominent thought leader in digital experimentation models, a framework for embedding rigorous test-and-learn science into business and marketing operations. He helps drive roadmaps for companies to conduct advanced multivariate testing as a core mechanism for capital allocation.
Prior to joining Markacy, Ryan led the North America digital growth practice at BCG X, part of Boston Consulting Group. He previously held leadership positions at Constellation Brands, VaynerMedia, and SocialCode, spanning growth strategy, e-commerce, digital media, and advertising technology.
Ryan holds an MBA from NYU Stern School of Business and a bachelor’s degree in economics from the University of Michigan.
Areas of expertise
Career
- Markacy — President & COO · Current
- BCG / BCG X — Principal, NA Growth Practice Lead
- Constellation Brands — Head of DTC Growth & E-Commerce
- VaynerMedia — Director & Vice President
- SocialCode — Analyst
Published work
A model for evaluating marketing ROI across four distinct dimensions, built to help executives allocate budget with more precision than a single blended metric allows.
An argument for e-commerce retailers to trade legacy retail planning cycles for startup-style speed, and treat experimentation as a competitive advantage, not overhead.
Introduces the Digital Experimentation Maturity Model, mapping how organizations progress from basic validation testing to advanced multivariate testing as a discipline for capital allocation and corporate culture.
In the press
Education
Talk growth strategy with Ryan.
Ryan works directly with clients on marketing capital allocation, measurement, and growth strategy across Markacy’s portfolio.