Markacy partnered with Diggs to drive revenue growth and marketing efficiency across direct-response and brand awareness campaigns.
Diggs
More comfortable, more ergonomic pet products.
Diggs is a leading innovator in the pet products industry. Markacy partnered with Diggs in a long-standing engagement focused on driving revenue growth and improving marketing efficiency. Through a full-funnel approach, Diggs achieved strong performance across both direct-response and brand awareness channels.
What We Did
Paid Media Acquisition Strategy
Creative Production
Email Channel Strategy
Reporting & Analytics
+70%
Increase in Email Channel Revenue
+60%
Increase in Top-Line Revenue
Email Channel Strategy
Launched a retention and lifecycle marketing strategy to increase customer lifetime value (LTV) through behavioral emails and seasonal campaigns.
Paid Media Acquisition Strategy
Developed a cross-platform paid media strategy, managed acquisition and remarketing campaigns, and optimized key performance metrics, including ROAS, CAC, and AOV. Increased paid social ROAS by 100% over three months, resulting in 60% growth in top-line revenue and a 60% improvement in the ratio of marketing spend to total revenue.
Creative Production
Collaborated with a multidisciplinary team of strategists, creatives, and producers to develop cross-channel content through creative concepting, live-action production, photography, art direction, and motion design.
