The allure of direct to consumer is the possibility of cutting out the middleman and expanding margins; if you don’t sell to wholesalers at discount, you can keep more of the profit for yourself.
Leaders in the marketing and VC communities discuss the rise & fall of the ‘grow at all costs’ mindset and review the strategies actually leading to sustained growth and investment.
A Q&A From The Lead Innovation Summit with Juan Meija, Managing Director at Brightower, and Christopher Jones, Managing Partner of Markacy. Both industry experts sat down to discuss retention and acquisition strategies for today’s leading brands. Here’s a brief transcript of the conversation. Question 1: (Juan Meija (Managing Director at […]
If your business isn’t blogging about industry-relevant subjects, you’re already flirting with obsolescence. Your blog is as essential to your business now as having an entry in the phone book was in the days before the internet. A company’s blog is not only how you reach your audience, but how you build your entire digital business presence.
In the wild world of e-commerce, first impressions are everything. From product photos to logos and promotional images, the quality and design of your graphics play a crucial role in creating a positive brand image and ultimately, driving sales.
In today’s increasingly digital world, more and more B2B businesses are embracing the power of blogging strategy for their content marketing efforts. Whether you are a small startup or a large corporation, B2B blogging can be an effective way to reach your target audience and promote your business.
DTC business models have fundamentally changed how brands, agencies, and marketers interact, and this has only been accelerated by the pandemic.
With companies flooding into the e-commerce channel during the pandemic and many traditional off-shore supply chains experiencing disruptions, many DTC companies continue to see costs rise in 2022.
It goes without saying, no one was planning for a pandemic in 2020; especially not retailers who had just closed the books on a profitable 2019 holiday season. According to the National Retail Federation, a 14.6% lift in online sales had many feeling optimistic and doubling down on digital in the new year.
It goes without saying, no one was planning for a pandemic in 2020; especially not retailers who had just closed the books on a profitable 2019 holiday season. According to the National Retail Federation, a 14.6% lift in online sales had many feeling optimistic and doubling down on digital in the new year.
Given that ad personalization is the cornerstone of the Facebook Ad Platform, opt-outs threaten to diminish the quality of the data pool and undermine a distinct competitive advantage.