Award-winning, financially-driven marketing firm.
Helping brands turn marketing into a profit center.
Each business requires a bespoke marketing measurement strategy.
Turn your marketing function into a profit center.
Our Finance Based Marketing approach helps brands better connect acquisition, retention, creative and other marketing efforts to P&L objectives.
Financial Alignment
We understand our clients’ financial forecasts and core KPIs to better manage marketing’s contribution to the P&L.
Creative Testing
Omni-Channel Expertise
Incrementality Testing
We are experts in Performance Marketing, Media and Measurement.
We are experts in Performance Marketing.
Managed Services
We help our clients across 3 core areas of expertise.
Optimize and measure paid, earned, and owned media across all major channels and platforms.
- Paid Social
- Paid Search
- Marketplaces
- Linear TV and CTV
- Email & CRM
- Retail Media
- Out-Of-HOme
Industry leading creative and design services.
- Ad Creation
- Copywriting
- Graphic Design
- Video and
- Production.
- UX/UI Design
- Landing Page Design/Testing
Unlock performance through analytics, technology and product expertise
- Dashboarding
- Advanced Measurement
- CRO & AB Testing
- Funnel Analysis
- Customer File Analytics
- Web Development
Deals & Diligence
Deal services tailored to Private Equity & Venture Capital firms investing in consumer.
- Sourcing Research
- Marketing Diligence
- Growth Kickstart
- Portfolio Company Advisory Services
- Agency in-housing
- Post Deal Optimization
- Outsourced CMO
Consulting
Helping the marketing C suite tackle their most pressing digital issues.
- AI Marketing Optimization
- Incrementality Testing
- Marketing Mix Modeling
- Customer Funnel Optimization
- Marketing ROI Assessment
- Customer Data & Analytics
“It’s refreshing working with an agency like Markacy that understands Finance. They go in-depth on financial modeling and bridging the gap between our revenue goals and media and marketing investments.”
– Bryant Knight
(COO, MALBON)
“What stood out to us about Markacy was their finance-first, strategic approach. It was clear they would be a partner to help us connect marketing investments back to our P&L objectives, and think not only about the tactics, but also help us outline a holistic direct-to-consumer strategy”
– Sylvia Bronson
(CMO, SCHEID VINEYARDS)
“I consider Markacy part of my leadership team vs. the dozens of other marketing vendors I have worked with over the years. I feel like they are truly invested in my business and I appreciate their ability to push growth across both our direct-to-consumer and wholesale business. They have proven to me that they can drive substantial revenue growth for my brand and I am excited about the journey forward with them.”
– David Brewer
(CEO, HOBO)
“It’s been a pleasure to work with Markacy. They are responsive and reliable, structuring our collaboration around covering important foundational issues while pushing the needle in new ideas for content to drive traffic and revenue”
– Abby Wakefield
(Head of DTC, KJUS)
“Markacy has provided exceptional support in boosting our conversion rate, leading to more revenue for the brand, as well as supporting critical functions, such as email marketing. If you’re looking to scale your business, Markacy’s integrated marketing approach is a tremendous asset.”
– Gertrude Allen
(CEO, PetPlate)
Meet some of our team.
MANAGING PARTNER
Tucker Matheson
Growth Marketing
Rachel Hanchera
VP, Advertising
Chris Rigas
Sr. Designer, Creative
Bari Schwartz
Managing Partner
Chris Jones
Growth Marketing
Kate Holliday
MD, Advertising
Jonathan Mendez
Strategy Director
Matt Crider
We are thought leaders.
Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
FAQ.
Markacy is an award-winning, financially-driven performance marketing agency. We provide marketing services such as media management, creative development, and analytics to help businesses achieve financial results. We also support Venture Capital & Private Equity firms with due diligence and post-deal value creation projects.
We are “financially-driven.” We help our clients connect marketing budgets to tangible P&L results. The CFO and CMO relationship is more important than ever, so we work closely with senior leadership to understand their P&L drivers, forecasts, and margin considerations to build strong marketing practices to optimize outcomes.
Markacy takes a value-based approach to pricing, meaning our incentives are completely aligned with our clients’ outcomes. Our standard Managed Services engagements are typically retainer-based with a flexible scaling model that suits our clients’ growth plans. This could either be a % of spend or tied to performance based on revenue or customer growth goals. Our diligence and consulting projects are typically fixed-fee with term payment options.
Our senior team has a unique blend of profiles: our team has spent decades working in large agencies, consulting firms like PwC, Boston Consulting Group, and KPMG, as well as client-side roles – bringing a unique blend of insights. We pride ourselves in rigorous finance-based and analytical processes to maximize the incremental ROI of marketing. We help clients of all sizes and stages buy media strategically across digital, marketplace and traditional mediums. Because we are experts across all media types, we can help our clients allocate and optimize spend across channels to maximize financial outcomes. We leverage incrementality testing, mix modeling, and a unique approach to analytics to uncover true Marketing ROI. Our approach ensures that your marketing capital is flowing to the highest-ROI areas based on your business priorities.
In response to our client’s needs, we built a proprietary analytics platform, Gather. This highly secure cloud data lake enables automated dashboard reporting, consolidated platform analytics, and the ability to look at customer acquisition and retention data in seconds. Since we give all of our clients access to this tool, we use it to complement any existing tech stack to drive alignment for performance, attribution, and other core business metrics.
If you are looking for performance marketing services and have an active RFP, or wish for us to audit your current marketing programs, please contact us at info@markacy.com.
Let’s Talk Shop.
If you have a marketing need, we would love to see how we can help.
Partnerships & General Inquiries:
