Award-winning, financially-driven performance marketing agency.
We are the market leader in delivering financial results through marketing, media, and design.
We help brands
optimize the financial
results of their
marketing investments.
Markacy is the preeminent marketing
firm of choice for companies of all sizes.
Client results are our #1 metric.
We are creating the marketing agency of the future.
“It’s refreshing working with an agency like Markacy that understands Finance. They go in-depth on financial modeling and bridging the gap between our revenue goals and media and marketing investments.”
- Bryant Knight
COO, MALBON
“Markacy ended up becoming our agency of record, and their approach has been really refreshing. They have been a great partner for us and we have increased profit per media dollar exponentially. I am excited about the journey ahead.”
- Lauren Bush Lauren
Founder, FEED Projects
“One of the keys to entrepreneurship and growing a fashion brand is finding people you can trust to manage different aspects of your business. Markacy has consistently brought me energy and a clear focus on our P&L.”
- Mickey Ashmore
Founder, Sabah
We turn marketing into a profit center.
We help our clients connect marketing efforts to tangible P&L results.
Financial Modeling
We understand our clients’ financial forecasts and core KPIs to better manage marketing’s contribution to the P&L.
Rapid Testing
We take an AI-based approach to maximizing creative production through accelerated testing strategies.
Digital & Advertising Expertise
We have deep expertise in online & offline media and act as a fiduciary to achieve the optimal ROI.
Analytics & Measurement
Our proprietary Gather analytics system ensures clients have access to reliable data insights in real-time.
We add capacity across the marketing funnel.
Consulting
We advise Chief Marketing Officers, Chief Digital Officers, Private Equity and Venture Capital firms on critical digital focus areas.
Creative
We help our clients maximize their creative budgets by leveraging platform best practices, rapid creative testing and engagement analytics.
We help our clients across 3 core areas of expertise.
Media
Optimize and measure paid, earned, and owned media across all major channels and platforms.
- + Paid Social
- + Paid Search
- + Marketplaces
- + Linear TV and CTV
- + Email & CRM
- + Retail Media
- + Out-Of-Home
Creative
Unlock performance through analytics, technology and product expertise Industry leading creative and design services.
- + Ad Creation
- + Copywriting
- + Graphic Design
- + Video and Production
- + UX/UI Design
- + Landing Page Design/Testing
Tech, Analytics, and Strategy
Unlock performance through analytics, technology and product expertise
- + Dashboarding
- + Advanced Measurement
- + CRO & AB Testing
- + Funnel Analysis
- + Customer File Analytics
- + Web Development
Services tailored to Private Equity & Venture Capital firms for sourcing, diligence and post-deal value creation.
Services tailored to Private Equity & Venture Capital firms for sourcing, diligence and post-deal value creation.
- + Sourcing Research
- + Marketing Diligence
- + Growth Kickstart
- + Portfolio Company Advisory Services
- + Agency In-Housing
- + Outsourced CMO
Expert capacity for your leadership team to advance strategic priorities.
Clients engage us on a project-basis to provide expert advice, extra capacity, and 3rd party resources to unlock the value from your biggest challenges.
Expert capacity for your leadership team to advance strategic priorities. Clients engage us on a project-basis to provide expert advice, extra capacity, and 3rd party resources to unlock the value from your biggest challenges.
- + Strategic Planning
- + Operational Improvements
- + Organizational Improvements
- + Technology Evaluation
- + Technology Implementation
- + Marketing Mix Model Building
- + Research + Analytics
Meet some of our team.
MANAGING PARTNER
Tucker Matheson
Growth Marketing
Rachel Hanchera
VP, Advertising
Chris Rigas
Sr. Designer, Creative
Bari Schwartz
Managing Partner
Chris Jones
Growth Marketing
Kate Holliday
MD, Advertising
Jonathan Mendez
Strategy Director
Matt Crider
CMO & Executive insights from the front lines.
Consulting Insights
The Promise and Paranoia of AI: Transforming Our World and the High-Stakes Implications
Read More >FAQ.
Markacy is an award-winning, financially-driven performance marketing agency.
We provide marketing services such as media management, creative development, and analytics to help businesses achieve financial results.
We also support Venture Capital & Private Equity firms with due diligence and post-deal value creation projects.
We are “financially-driven.” We help our clients connect marketing budgets to tangible P&L results. The CFO and CMO relationship is more important than ever, so we work closely with senior leadership to understand their P&L drivers, forecasts, and margin considerations to build strong marketing practices to optimize outcomes.
Markacy takes a value-based approach to pricing, meaning our incentives are completely aligned with our clients’ outcomes.
Our standard Managed Services engagements are typically retainer-based with a flexible scaling model that suits our clients’ growth plans. This could either be a % of spend or tied to performance based on revenue or customer growth goals.
Our diligence and consulting projects are typically fixed-fee with term payment options.
Our senior team has a unique blend of profiles: our team has spent decades working in large agencies, consulting firms like PwC, Boston Consulting Group, and KPMG, as well as client-side roles – bringing a unique blend of insights. We pride ourselves in rigorous finance-based and analytical processes to maximize the incremental ROI of marketing.
We help clients of all sizes and stages buy media strategically across digital, marketplace and traditional mediums. Because we are experts across all media types, we can help our clients allocate and optimize spend across channels to maximize financial outcomes.
We leverage incrementality testing, mix modeling, and a unique approach to analytics to uncover true Marketing ROI.
Our approach ensures that your marketing capital is flowing to the highest-ROI areas based on your business priorities.
In response to our client’s needs, we built a proprietary analytics platform, Gather. This highly secure cloud data lake enables automated dashboard reporting, consolidated platform analytics, and the ability to look at customer acquisition and retention data in seconds. Since we give all of our clients access to this tool, we use it to complement any existing tech stack to drive alignment for performance, attribution, and other core business metrics.
Let’s Talk Shop.
If you have a marketing need, we would love to see how we can help.
Partnerships & General Inquiries:
175 Varick Street,
New York 10014
“It's refreshing working with an agency like Markacy that understands Finance. They go in-depth on financial modeling and bridging the gap between our revenue goals and media and marketing investments.”
- Bryant Knight
(COO, MALBON)
“Markacy ended up becoming our agency of record, and their approach has been really refreshing. They have been a great partner for us and we have increased profit per media dollar exponentially. I am excited about the journey ahead.”
- Lauren Bush Lauren
Founder, FEED Projects
“One of the keys to entrepreneurship and growing a fashion brand is finding people you can trust to manage different aspects of your business. Markacy has consistently brought me energy and a clear focus on connecting marketing to our P&L.”
- Mickey Ashmore
Founder, Sabah