HelloAva - Markacy


Brains behind your beauty

HelloAva is a fast-growing brand that leverages proprietary technology and machine learning to provide customers with customized skincare recommendations. Markacy partnered closely with HelloAva’s leadership team to support e-commerce optimizations and execute their cross-channel growth strategy.

What We Did

»  Paid Social Strategy
»   Search Strategy
»   Data & Analytics
»   Email Marketing Strategy
»   Conversion Optimization

Paid Social Strategy

Listening to our customer base allowed us to tailor unique messaging to targeted audiences, ensuring each audience connected with the brand in a way that encouraged them to follow along, fall in love with the brand story, and ultimately, with the products.

We leveraged these qualitative insights to execute our paid social strategy focused on scaling growth at the lowest acquisition cost possible.

Search Strategy

We drove qualified traffic to the HelloAva website through a robust search strategy and increased onsite conversion rate to maximize brand growth.

“Before working with Markacy, we talked to many growth marketing firms and Markacy truly stood out. It was so great and refreshing to see a team with such analytical mindsets and great execution skills. After we started working with Markacy, we felt that Markacy has been a true extension of our leadership team. We value their hands-on approach and appreciate that their data-driven mindset has allowed us to optimize key metrics such as CAC and conversion rate across all channels. We highly recommend their services to any company focused on rapid growth.” Siqi CEO & Co-Founder